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《Journal of Harbin Institute of Physical Education》 2009-04
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The Theory Analysis on Skiing Sports Marketing of Heilongjiang Province

REN Li-gang,DONG Ming-jie,LUAN Zhao-liang (Snow Training Center of Heilongjiang Province,Harbin 150001,Heilongjiang China)  
After the 24th winter universiade has been successed held in Heilongjiang province,the development of ski sports has welcomed a peak.More and more people start to pay attention to the snow sports.At the same time also many astute businesses start to consider how draws support from the ski movement to arrange one brand the marketing strategy.But how to efficiently display sports this"red line",associate the enterprise brand with customer need more research.
【CateGory Index】: G863.1
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【Co-citations】
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1 WU Lan-ying (Sports Institute,Zhengzhou University,Zhengzhou 450000,China);On Quality Construction of Society Sports Politial Instructor in Community[J];Journal of Anyang Normal University;2008-02
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5 LI Jia~1,YAN Ai-ping~21.Dept.of PE,Nanjing University of Information & Engineering,Nanjing 210044;2.Dept.of PE,Shanghai Institute of Physical Education,Shanghai 200030,China.;A Comparative Research on the Reforms of the Training System of Gymnastics between Hunan and Shanghai[J];Journal of Capital Institute of Physical Education;2006-01
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7 Han Song;Research on the Marketing Characteristics of Olympic Sponsor Enterprises[J];Journal of Changchun University of Science and Technology(Social Sciences Edition);2009-03
8 Wu Wei;A Study on the Sustainable Development of the Operations and Management of University Sports Venues[J];Journal of Guizhou University for Ethnic Minorities(Philosophy and Social Sciences);2008-06
9 Liang Liping Li Xiaoyan (P.E. School of Jinzhong University, Yuci Shanxi 030600);Investigation on Sport Resources Sharing in Yuci District and Colleges in It[J];Sport Forum;2009-06
10 GUAN Zhen-fan,ZHANG Lan (Department of P.E.,Anshan Normal University,Anshan Liaoning 114007,China);The Management of the Facilities and the Equipments in the Stadium of Anshan Normal University[J];Journal of Anshan Normal University;2009-06
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