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《Journal of Harbin Institute of Physical Education》 2009-04
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The Theory Analysis on Skiing Sports Marketing of Heilongjiang Province

REN Li-gang,DONG Ming-jie,LUAN Zhao-liang (Snow Training Center of Heilongjiang Province,Harbin 150001,Heilongjiang China)  
After the 24th winter universiade has been successed held in Heilongjiang province,the development of ski sports has welcomed a peak.More and more people start to pay attention to the snow sports.At the same time also many astute businesses start to consider how draws support from the ski movement to arrange one brand the marketing strategy.But how to efficiently display sports this"red line",associate the enterprise brand with customer need more research.
【CateGory Index】: G863.1
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