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《Journal of Hangzhou Institute of Electronic Engineering》 2002-02
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Discussion on senior marketing management talent's cultivation

DU Wei jin 1, XU Ying cheng 2 , DAI Bing 1 (1.School of Management, Hangzhou Institute of Electronic Engineering,Hangzhou Zhejiang 310037,China; 2. Zhejiang Materials Industry International CO. LTD., Hangzhou Zjiang 310012 ,China )  
Today it is especially important for enterprises to cultivate senior marketing management talent's quality because of the age of greatly changeable marketing environment. Transformation of the modern enterprises brings forward challenges to traditional marketing pattern, and brings forward new requirements to the senior marketing management talent's integrated quality about knowledge structure?innovation abilities and so on. Combining with practice of the marketing courses teaching in our institute, this article dissertates the viewpoint that only through advocating new type of marketing conception, perfecting teaching system and innovating teaching methods can we achieve the purpose of enhancing the senior marketing management talent's integrated quality.
【CateGory Index】: F713-4
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