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《Journal of Hengyang Normal University》 2014-03
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On Ecosystem Tourism Image of Non-material Cultural Heritage in the Perspective Micro-blog Context——Taking Female Character Culture of Jiangyong Hunan as an example

PENG Hui-jun;HUANG Chi-qin;LI Shi-jun;HU Zui;Dept.of Resources Environment and Tourism Management,Hengyang Normal University;  
The micro-blog has brought new opportunities and challenges for the communication of tourism image of non-material cultural heritage.Taking female character culture of Jiangyong Hunan as an example,the paper has studies,by using the data collected from Sina micro-blog platform,the characteristics of ecosystem tourism image of non-material cultural heritage in the perspective of micro-blog context.The research shows that there are five characteristics of ecosystem tourism image of non-material cultural heritage.The media is dominated by the personnel,and the culture and the tourist content are asymmetrical,the form of expression is characters and pictures,neutral evaluation and the law of spatial-temporal differentiation is apparent.Some suggestions and countermeasures are proposed based on the above findings.This paper has reference value for the construction of network tourism image of non-material cultural heritage and the development and protection of tourism.
【Fund】: 湖南省哲学社会科学基金项目(12YBA036 12YBB032);; 衡阳师范学院科学基金项目(13B50)
【CateGory Index】: G127
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