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《Journal of Hengyang Normal University》 2019-02
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Evaluation of Cultural Tourism Resources on Nüshu and Countermeasures of Its development and utilization

TIAN Yaping;HE Qinghua;ZHOU Yimeng;DAI Hongbo;GU Mengyuan;CHEN Jing;Collaborative Innovation Center, Hengyang Normal University;College of City and Tourism, Hengyang Normal University;  
A systematic exploration was carried out firstly on the characteristics and value system of the Nüshu cultural resources from the three aspects including regionalism and heritage value, scarcity and economic value, and complexity and social value. Secondly, Then from the three values, three benefits and six development and utilization conditions, etc., this paper evaluated and analyzed the cultural tourism resources on Nüshu and their development status, and pointed out that Nüshu has rich connotation of the cultural tourism resources and strong potential tourism attraction, but lack of its cultural gene mining and creative personality leaded its totourism development benefit being not ideal, and its marketing and feature creation is not enough, that leaded the market awareness being not high. Finally, the authors putted forward some countermeasures and suggestions.
【Fund】: 湖南省重点科技研发项目“女书文化旅游创意产品开发利用技术与示范”(2016SK2035);; 衡阳师范学院学科群建设项目“女书文化遗产数据库建构及其创意旅游产品设计”;衡阳师范学院研究性学习与创新性实验项目“女书文化基因符号体系构建”
【CateGory Index】: G122;H123;F592
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