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《Journal of Manegement Sciences In China》 2002-04
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Emergency and directions for CRM in China

QI Jia yin 1, HAN Xin min 2, LI Huai zu 1 1.School of Management, Xian Jiaotong University, Xian 710049, China; 2.Chinese Academy of Machinary Science & Technology, Beijing 100044, China  
Customer relationship management (CRM) is a focus of management research today. Much advanced work is done abroad, and some of its implementation are carried out also. However, the corresponding research work on CRM in China is delayed to the special development of China's economy. Based on the discussion of CRM's definition and advantage, the authors analyze the importance and emergency for China to come up with the international implementation of CRM. Also, several future CRM research directions for China are put forward.
【Fund】: 机械工业技术发展基金资助项目 (96JA0 80 1)
【CateGory Index】: F272
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