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《Development & Innovation of Machinery & Electrical Products》 2019-04
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Thinking and Design Practice of Enterprise Ⅵ Identification System——Design and Practice of Meideng High Ⅵ Identification System

LI Meng;HE Wei-Min;Beijing Union University;  
This article discusses the design of the visual recognition(Ⅵ) system of "Mei Denggao",and elaborates on how to create a Ⅵ system that has both aesthetic and marketing value,combined with the thinking of the existing LOGO,combined with the concept of media interaction. Analyze and explore the concept and image of Ⅵ design in a new media environment. Its purpose is to reflect the comprehensive strength of its own brand,but also to distinguish other brands. The method is to establish an image strategy on the Ⅵ system and use the tools of this brand to achieve good economic benefits. With the development of the economy and the change of consumption concept,the operators of catering brands have also changed their original ideas through new media promotion channels. The result is reflected in the internal and external enterprises to create a visual art effect full of the new era. influences.
【CateGory Index】: F416.82;TP391.41
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