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《Journal of Beijing International Studies University》 2015-09
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Relationship among Non-material Incentives on New Generation Employees' Organizational Identification and Loyalty in Hotel

Wang Jingjing;Xiao Xia;Chen Chen;Economy and Management Department, Hunan University of Humanity,Science and Technology;  
The new generation employees who were born after 1990 s have become the main force in hotel industry, but their distinctive personal characteristics are posing a severe challenge to the traditional hotel management. Most of them lack of recognition of the hotel, so frequent job-hopping phenomenon is so common. Incentives are important initiatives to attract and retain the hotel staff, but simple material incentives has significantly lagged behind diverse needs of the new generation employees. Therefore, this paper tentatively focuses on the relationship among non-material incentives, organizational and employees' loyalty of the new generation employees in hotel. After empirical analyze, non-material incentives can significantly improve employee's organizational identification and employees' loyalty, employees' organizational identification has a significant impact on employees' loyalty, but there is no significant relationship between the attitude loyalty and behavior loyalty,which points out a new way for hotel management in the new era.
【Fund】: 湖南省哲学社会科学课题阶段性成果(1011178A)
【CateGory Index】: F272.92;F719
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【Citations】
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