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《Hospital Administration Journal of Pla》 2005-05
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Creating Hospital Brand to Strengthen the Core Competitiveness

CHEN Shi-yin (Tangdu Hospital, Fourth Military Medical University, Xian 710038)  
To win the competition, the business enterprise depends on the quantity, but the hospital depends on the special technique. Facing the new situation, new mission, new request and new challenges of the medical market, the paper points out that we should create hospital brand to strengthen the core competition namely as insisting in using science-development view to view the situation, developing the special courses of hospital, seeking new way to train talented person, innovating the principle of operation and improving the quality of medical service.
【CateGory Index】: R197.3
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