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《Journal of Guangxi Cadres College of Economic and Management》 2019-02
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Measurement and Evaluation of the Integration of Tourism Industry and Cultural Industry: A Case Study of Chongqing City

WANG Qin;HUANG Da-yong;School of Economics,Chongqing Technology and Business University;Yangtze Normal University;  
On the basis of existing research and relevant policies,the evaluation index system of tourism industry and cultural industry development level is constructed from two aspects of industrial performance and industrial elements,and the development level of tourism industry and cultural industry in Chongqing is comprehensively evaluated. The development trend of tourism industry and cultural industry integration in Chongqing from 2004 to 2017 is measured by using the coupling coordination degree model. The results show that the development level of the two major industries is on the rise as a whole,but the growth rate of the cultural industry is much lower than that of the tourism industry;the coupling degree of the two industrial systems has obvious fluctuations and stages,and the coupling coordination degree(integration development level) only achieves the primary level of coordinated development,which is far from the middle and advanced stage of coordinated development. For these reasons,this paper puts forward some countermeasures and suggestions,such as clarifying the order of cultural resources development,integrating modern high-tech means,giving consideration to both economic and social values,and promoting the linkage among the primary,secondary and tertiary industries.
【Fund】: 教育部人文社会科学重点研究基地重大项目“长江上游地区典型民族文化与旅游产业融合发展研究”(17XMZ029)
【CateGory Index】: G124;F592.7
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