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《Economic Management》 2006-22
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The Basis of Market Intellectual Assets Oriented Customer Value Creation

NI Zi-yin  
After the analysis of relations of intellectual assets based-on market (IABM) and customer value creation (CVC), the mechanism of CVC is studied from IABM' resource, non-competitive characters and IABM' effects on conformity of other assets. Furthermore, characters, methods and cores of management are briefly analyzed in the view of knowledge transfer. Lastly, the synthetic model of IABM and main ideas of IABM' improvement are put forward.
【CateGory Index】: F272
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