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《Business Economy》 2009-13
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A SWOT Analysis of Ecotourism Development in Luoyang

SUN Yan-hong,MA Ying  
Luoyang is one of ancient Chinese birthplaces,is the cradle of Chinese culture with profound historical cultural connotation as well as rich and unique ecotourism resources,so its regional advantage is obvious to develop tourism.The main problems existed are that related connectivity of scenic spot is inferior and lack of systematic planning,the scale of tourism enterprises is small and weak and lack of environmental protection awareness,which cause the insufficient use of ecotourism.The conclusion draw by analyzing the advan-tage and disadvantage with SWOT is that we should strengthen promotion and marketing combination and use the band of green ancient capital to develop Luoyang ecotourism and reconstruct the city tourism image of oriental cultural shrine.
【Key Words】: ecotourism SWOT analysis analysis plan
【CateGory Index】: F592.7
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