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《On Economic Problems》 2008-07
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The Constructing on Strategic Marketing Mode based on Consumer Value

FENG Peng-yi(School of Business Planning,Chongqing University Technology & Business,Chongqing 400067,China)  
strategic marketing emphasizes market dynamic adaptability of enterprise marketing management,of which the purpose is establishing more predominant status of market competition.The nature is creating value: customer value through satisfying customer need better than the competitor.The thesis discuss the development of strategic marketing theory based on customer value theory,meanwhile,analyses and constructs a strategic marketing mode.
【CateGory Index】: F274
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Chinese Journal Full-text Database 2 Hits
1 ZHANG Ming-li, FAN Hua, Yu Qiu-hong School of Management, Harbin Institute of Technology, Harbin 150001, China;The Connotation, Characteristis and Typology of Customer Value[J];Policy-making Reference;2005-02
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Chinese Journal Full-text Database 9 Hits
1 LI Jian-she,WANG Juan,SHEN Yue (School of Electronic & Information Engineering,Tianjin University of Technology,Tianjin 300191,China);The Latest Development of Strategic Management Theory Based on Dynamic Environment[J];Journal of Beijing University of Technology(Social Sciences Edition);2006-04
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【Secondary Citations】
Chinese Journal Full-text Database 3 Hits
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