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《On Economic Problems》 2008-07
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The Constructing on Strategic Marketing Mode based on Consumer Value

FENG Peng-yi(School of Business Planning,Chongqing University Technology & Business,Chongqing 400067,China)  
strategic marketing emphasizes market dynamic adaptability of enterprise marketing management,of which the purpose is establishing more predominant status of market competition.The nature is creating value: customer value through satisfying customer need better than the competitor.The thesis discuss the development of strategic marketing theory based on customer value theory,meanwhile,analyses and constructs a strategic marketing mode.
【CateGory Index】: F274
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 ZHANG Ming-li, FAN Hua, Yu Qiu-hong School of Management, Harbin Institute of Technology, Harbin 150001, China;The Connotation, Characteristis and Typology of Customer Value[J];Policy-making Reference;2005-02
2 ZHU Kai-Ming~1 , ZHOU Bin~2 , LUO Qing-jun~3 (1.China Metrology University, Hangzhou 310027;2.Hangzhou Teacher's College, Hangzhou, 310012; 3.Zhejiang Administration Institute, Hangzhou 310012);Customer Value Innovation Strategy: Principle, Model and Process[J];Soft Science;2005-03
【Co-citations】
Chinese Journal Full-text Database 9 Hits
1 LI Jian-she,WANG Juan,SHEN Yue (School of Electronic & Information Engineering,Tianjin University of Technology,Tianjin 300191,China);The Latest Development of Strategic Management Theory Based on Dynamic Environment[J];Journal of Beijing University of Technology(Social Sciences Edition);2006-04
2 WU Quan (School of Trade, Shanxi Datong University, Datong Shanxi, 037009);Primary Theoretical Research on the Marketing of Customer Value for Travel Agencies[J];Journal of Shanxi Datong University(Social Science Edition);2008-02
3 ZHANG Da-ka (College of Management,Guangdong Business Un iversity,Guangzhou 510320,China);On Continuous Difference Strategy of Modern Logistics Enterprises[J];Journal of Hunan Institute of Engineering(Social Science Edition);2008-04
4 KE You-liang DIAO Zhao-feng(School of Management, Wuhan University of Technology, Wuhan 430070, China);Research on the Enterprise Strategy Innovation[J];Science and Technology of Overseas Building Materials;2007-03
5 Yang Xiaobing(Xuzhou Institute of Engineering,Xuzhou 221008,China);To Analyse on the Customer Value and Fuctions of Garment Products and to Inquire on Its Enhancing Ways[J];Value Engineering;2009-04
6 Tian Yanjun;Value Innovation, Development Strategy for Commercial Banks[J];Shanxi Science and Technology;2009-02
7 JIAO Li-na(Business School,Anhui University of Finance & Economics,Bengbu,China 233030);Customer Perceived Value Dimension and Its Effect: An Empirical Study[J];Journal of Wuxi Institute of Commerce;2008-03
8 SUN Ming-gui~1,ZHANG Gao-sheng~2,GUO Ling-xiu~3(1.Donghua University,Shanghai 200051;2.Lanzhou University,Lanzhou 730000;3.Shandong University of Science & Technology,Qingdao 266510);An Analysis of Customer Value Attribution Structure in Supply Chain/Value Chain[J];Soft Science;2006-01
9 GONG Tian-lei1,ZHAO Ling-di2(1.School of Operation and Management,Qu-fu Normal University,Rizhao 276826,China;2.Shool of Economics,(Ocean) University of China,Qingdao 266071,China);Study of the Customer Emotional Harmonious for Emotional Marketing Driving Model[J];Forecasting;2007-02
【Secondary Citations】
Chinese Journal Full-text Database 3 Hits
1 XIANG Bao\|hua, LUO Qing\|jun ( School of Management, Zhejing University, Hangzhou 310027, China );Competitive thinking based on customer-value innovation[J];Journal of Dalian University of Technology(Social Sciences);2002-01
2 CHEN Xin-yue, YANG De-li ( School of Management, Dalian University of technology .Dalian 116024, China );Study of market-signal application in customer value perception[J];Journal of Dalian University of Technology(Social Sciences);2003-01
3 YangYongheng, Wang Yonggui, Zhong Xudong;Customer Relationship Management:Concept,Drivers and Growth Dimensions[J];Nankai Business Review;2002-02
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