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《Journal of Jishou University(Natural Sciences Edition)》 2006-05
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Strategies on Promoting Service-Enterprise Competitiveness Based on Customer Value

JIANG Cai-fang~1,YI Bi-wu~2(1.College of Business Studies,Jishou University,Jishou 416000,Hunan China;2.Editorial Board of Journal of Jishou University,Jishou 416000,Hunan China)  
On the basis of eight-elements,four-phases,service competitive superiority,service-value chain and customer value of service-enterprise competitiveness,this paper points out that the competitive superiority of service-enterprise lies in customer value and it is the new resources of competitiveness,the motivity of customer satisfaction and faithfulness,and the foundation of strategetic innovations.Based on customer value,this paper also constructs a dynamic research model for service-enterprise competitiveness.In order to promote its competitiveness,enterprise must put strategy of customer value into effect,put emphasis on obtaining customer knowledge,estimate customer value precisely and establish service management culture which is based on customer value.
【Fund】: 湖南省自然科学基金资助项目(00JJY2064)
【CateGory Index】: F719
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【References】
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1 Sun Hong1,2(1.School of Management,Huazhong University of Science and Technology,Wuhan 430074,China;2.Henan Xinfei Electric Appliances Co.Ltd.Xinxiang 435002,China);Satisfactory Degree of Employees and Customers Based on Service Profit Chain Theory[J];Industrial Engineering Journal;2008-05
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【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 LI Zhong-kuan(School of Management,Wenzhou University,Wenzhou 325035,Zhejiang,China);The Promotion Strategy and Method of Customers' Value[J];Journal of Anhui University of Technology(Sociel Sciences);2002-05
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3 Cai Shuangli (International Business School, Nankai University, Tianjin 300071);Relationship Value Appeal and Enhancement of Customer Relationship[J];Journal of Beijing Technology and Business University;2004-03
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8 TIAN Hong-yun, HUANG You-song (Anhui Institute of Finance & Trade, Bengbn 233041, China);On Consumer's Demand Integration[J];Commercial Research;2004-01
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10 SONG Ying-chun(Shandong University at Weihai Commerce Department, Shandong Weihai, 264209, China);Price War of China's Color TV Industry and Competitive Strategic Adjustment From the Perspective of Customer Value[J];Commercial Research;2004-19
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 LI Zhong-kuan(School of Management,Wenzhou University,Wenzhou 325035,Zhejiang,China);The Promotion Strategy and Method of Customers' Value[J];Journal of Anhui University of Technology(Sociel Sciences);2002-05
2 CHEN Liu-qin(Institute of City Economics of Tianjin Academy of Social Sciences,Tianjin 300191,China);Porter Industrial Cluster Theory of Competitive Advantage[J];Journal of Beihua University(Social Sciences);2008-01
3 QI Jian-hua(Beijing International Technological Cooperation Center,Beijing 100102,China);Primary Exploration about Development Strategy of China's Economic Hotels[J];Journal of Beijing Institute of Economic Management;2006-01
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5 TAN Zhi-yong (College of International Business and management of Shangement of Shanghai University, Shanghai 201800);A Prospective Analysis of the Development of Chinese Services Industry[J];Commercial Research;2004-14
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9 LIANG Hai-hong(Zhejiang Business University,Hangzhou,Zhejiang 310035,China);The Analysis of Competitive Advantages of Service Enterprise Based on Customer Value[J];Commercial Research;2006-03
10 HE Yuan-rong,YANG Li-hua(Management College,Zhongnan University,Chuangsha,410012,China);Hotel Competition Stratagy Based on Innovation SWOT Analysis[J];Commercial Research;2006-17
【Secondary References】
Chinese Journal Full-text Database 1 Hits
1 Xiao Ling-ji(School of Economics and Management,Nanchang Hangkong University,Nanchang,Jiangxi 330063,China);The Harvard Service-Profit Chain Theory and its Profound Implications[J];Journal of Beijing Technology and Business University(Social Science);2009-04
【Secondary Citations】
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1 Fan Xiucheng;Measurement of Customer-Based Brand Equity: A Brand Association Structure Approach[J];Nankai Business Review;2000-06
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