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《JOURNAL OF WUHAN TRANSPORTATION UNIVERSITY》 2000-02
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A Fuzzy Evaluation and Forewarning Management on the Risk of Enterprise Marketing Organization

Gao Fengyan 1) She Lian 2) (Hebei University of Science & Technology,Shijiazhang 050018) 1) (Wuhan Transportation University,Wuhan 430063) 2)  
This paper,on the basis of analyzing the risks of marketing organizations in enterprises,and with the basic theory of forewarning management,presents a forewarning index system.Discusses how to practise multi level,fuzzy and comprehensive judgement,makes scientific and all round evaluation on the risks of marketing organizations.Detailed methods of forewarning the risks are also given.
【Fund】: 国家自然科学基金资助项目! (批准号 :79570 0 53)
【CateGory Index】: F274
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