Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Shanxi Library Journal》 2011-03
Add to Favorite Get Latest Update

The Study on Library Brand Strategy of Independent College in Shanxi——Taking the Business College of Shanxi University as Example

YANG Xiao-hui(Library,Business College of Shanxi University,Taiyuan 030031,China)  
This passage adopts the method of theoretical and empirical analysis.From the library brand strategy,it researches the brand status of Shanxi independent college libraries,and combining with the status of Business College of Shanxi University,it also studies and explores the specific measures that the independent college library should use in the implementing process of brand strategy.
【Fund】: 山西大学商务学院院级科研基金。项目编号:TS2010049
【CateGory Index】: G258.6
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
【Citations】
Chinese Journal Full-text Database 4 Hits
1 Jiang Fan(School of Journalism & Communication,Wuhan University 430072);Brand Culture:Core of the Brand Competition under the Background of Consumption Society——A Perspective of Semiology[J];Press Circles;2008-04
2 ZHU Li-qing(Sun Yat-sen Library of Guangdong Province, Guangdong 510110, P. R. China);Theory of Creating Library Service Reputation[J];Library Tribune;2005-04
3 Zhong Changqing;The Analysis of Library Brand Building Based on the Value Chain Theory[J];Document,Information & Knowledge;2006-02
4 Zhu Dan(Library,Hebei Economics & Business University,Shijiazhuang 050061,China);Analysis on the Measures of Modern Library Service Idea and Service Brand Building[J];Journal of Modern Information;2009-07
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 CHENG Yu-hua,LIU Qin-feng (Jilin Province Library,Changchun 130021,China);A Discussion on How to Form Outstanding Service Brand of Library[J];Journal of Changchun Normal University;2006-06
2 Li Yumei (Harbin University,Harbin Heilongjiang 150086);The Basic Strategy of Brand Development of Public Libraries[J];Journal of Northeast Agricultural University(Social Science Edition);2009-06
3 HE Fang-fei(School of Education Mangement,Southwest University,Chongqing 400715,China);The Enhancement of the Private Higher School's Comprehensive Competitiveness under the Diversion of Education[J];Journal of Heilongjiang College of Education;2012-02
4 LIU Lei,WANG Hao (Department of Information Management in Nanjing Agricultural University,Nanjing 210095,China);The Establishment of the Service Brand in Library——Based on Mohist Thought[J];The Journal of the Library Science in Jiangxi;2010-01
5 LI Hua-ying;Talking about the Establishment of Service Brand of Library[J];Sci-Tech Information Development & Economy;2008-14
6 TIAN Guo-liang;The Practice of Public Library's Promotion of Service Brand[J];Sci-Tech Information Development & Economy;2010-12
7 LIU Rui-qin;Discussion on the Significance and Creation of the Brand of Hospital Library[J];Sci-Tech Information Development & Economy;2010-20
8 Zheng Lijun(Research Institute of Education Development,Beijing City College,Beijing 100083);The Operation and the Strategy of Private University Brand[J];Private Education Research;2010-01
9 LIU Li1,2(1.School of Chinese Literature and Arts,Southwest University of Science and Technology,Mianyang 621010,Sichuan,China;2.College of Literature and Journalism, Sichuan University,Chengdu 610065,Sichuan,China);Building a Harmonious Society by the Media from the Perspective of the Brand Planning and Propagation of Moving China[J];Journal of Southwest University of Science and Technology(Philosophy and Social Science Edition);2012-06
10 LIANG Qixue(Library,Liuzhou Teachers' College,Liuzhou 545004,China);Innovation Service of University Library Based on Construction of Learning-oriented Society[J];Journal of Liuzhou Teachers College;2013-02
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 YAN Xian-zhuo,JIANG Peng-fei(Ningbo Dahongying Vocational Technical College,Ningbo 315175,China);A tentative discussion on the outstanding brand of service of libraries[J];Journal of Academic Library and Information Science;2005-04
2 Jiang Qinghua;On resource digitization and brand construction of academic libraries[J];New Century Library;2004-05
3 LI Yu-mei(Humanities School of Harbin University,Harbin 150086,China);On the Positioning and Spreading of the Brand Image of Public Libraries[J];Information Science;2008-03
4 HUANG Bo(Department of Sociology,Shanghai University,Shanghai 200444,China);Comments on the Baudrillard's Theory of Code Consumption[J];Journal of Qinghai Normal University(Philosophy and Social Sciences Edition);2007-03
5 HE Jia-xun1,LU Tai-hong2(1.School of Business,East China Normal University,Shanghai 200062,China;2.School of Management,Sun Yat-Sen University,Guangzhou 510275,China);Consumer-Brand Relationships in the Context of Chinese Culture:Theoretical Construct and Emprical Study[J];Journal of Business Economics;2007-11
6 ;Navigate with a Borrowed Boat Borrow Water to Sail a Boat——Discuss the Brand strategy of the Library[J];Library Development;2003-02
7 ZHANG Qin-en(Shenzhen Party School,Shenzhen 518021,China);Discussion on Advancing Modern Service Quality of library[J];Library Tribune;2003-06
8 YU Qing-min (Library of Guangdong Electric Power Industry School,Guangzhou 510520,China);The Problems and Countermeasures of the Public Library Readers' Service in the 21~(st) Century[J];Library Tribune;2004-01
9 WANG Huo-qing (Library of Jiangsu Institute of Education, Nanjing 210013, China);Personalized Custom-made Service:Innovation in the Library Information Service[J];Library Tribune;2004-01
10 ( Chen Xin );On the strategic implement of the value of library brand[J];Researches In Library Science;2004-06
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved