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《Shanxi Library Journal》 2011-03
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The Study on Library Brand Strategy of Independent College in Shanxi——Taking the Business College of Shanxi University as Example

YANG Xiao-hui(Library,Business College of Shanxi University,Taiyuan 030031,China)  
This passage adopts the method of theoretical and empirical analysis.From the library brand strategy,it researches the brand status of Shanxi independent college libraries,and combining with the status of Business College of Shanxi University,it also studies and explores the specific measures that the independent college library should use in the implementing process of brand strategy.
【Fund】: 山西大学商务学院院级科研基金。项目编号:TS2010049
【CateGory Index】: G258.6
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