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《Manufacturing Automation》 2008-10
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Customer demand clustering analysis based on coordination commerce for the mass customization

QIU Jie,CHEN Zhi-xiang(School of Business,Sun Yat-sen University,Guangzhou 510275,China)  
Under the environment of mass customization,customized demand and various behavior of consumption require enterprises effectively analyze the customer's demand characteristics,deploy production processes and delivery of product.This paper researches demand clustering methods using Self-organization Map neural network,through the different indexes of demand,discriminates different customer groups based on their different characteristics.at last,a case is administrated.
【Fund】: 国家自然科学基金项目(70672078)
【CateGory Index】: F274;F224
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