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《Science Mosaic》 2007-08
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My Opinion of the College Brand Innovation

Han Shasha Xue Lijia(Jiangxi University of Science and Technology,Jiangxi Ganzhou 341000)  
【CateGory Index】: G640
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 QI Yi-shan (South central University For Nationalities,Wuhan China,4300 74);WTO AND BRANDS' STRATEGY OF CHINA'S UNIVERSITY[J];;2003-01
2 LIU Fang (Hunan University of Science and Engineering,Yongzhou Hunan 425006,China);Discussing the Implement of the Universities’ Brand Strategy[J];Journal of Hunan University of Science and Engineering;2005-12
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 ZHANG Rui,ZHANG Yi (Institute of Brand Sciences,Chongqing University of Arts and Sciences,Chongqing 402160,China);Study on Universities School Brand:Review and Perspectives[J];Journal of Chongqing University of Arts and Sciences(Social Sciences Edition);2008-04
2 ZHANG Rui,ZHANG Yi(Institute of Brand Sciences,Chongqing University of Arts and Sciences,Chongqing 402160,China);On the Driving Mechanism and Methods of University Brand Molding[J];Journal of Chongqing University of Arts and Sciences(Social Sciences Edition);2009-01
3 GU Yong-an(Education Dept.,Changshu Institute of Technology,Changshu 215500,China);Theoretical Basis for,Realistic Significance of and Approaches to Constructing Brand-name Colleges[J];Journal of Changshu Institute of Technology;2007-06
4 Zhang Zhongqiu (Guangdong Peizheng College, Guangzhou, Guangdong 510830);A Research on Brand Name Shaping and Development of Guangdong Peizheng College[J];Journal of Guangdong Peizheng College;2007-02
5 QIU Xiao-nong WU Ge(1.Jiangxi Garments College 2.East China Commuications University Jiangxi Nanchang 330201);How to Realize the Brand Operation of University[J];Higher Education Forum;2005-06
6 LIU Guo - fang;University's Brand Develops Strategic Research[J];Journal of Hebei Polytechnic;2004-04
7 LIU Fang CAO Dong-mei (Hunan University of Science and Engineering, Yongzhou Hunan 425100, China);Research on the Setting of the International Economy and Trade Specialty of Our University[J];Journal of Hunan University of Science and Engineering;2006-07
8 CAO Dong-mei,LIU Fang (Hunan University of Science and Engineering, Yongzhou Hunan 425006,China);Annotate the Brand Strategy of How to Strong School by Cultivating its Characteristic[J];Journal of Hunan University of Science and Engineering;2006-12
9 TIAN Han-zu(College of Education Science,Hunan Normal University,Changsha,Hunan 410081,China);Brand Strategy:a Kind of Necessary Choice for Developing Education[J];University Education Science;2006-03
10 HUANG Hai,XIONG Wei(Educational school of Suzhou University,Suzhou,215021,China);On the Growing of Brand-competition of Higher Education Institution[J];Journal of Luohe Vocational and Technical College;2006-01
【Secondary Citations】
Chinese Journal Full-text Database 5 Hits
1 BIE Dun\|rong (School of Education, Huazhong University of Science and Technology, Wuhan 430074, China);On American university identity and character development[J];Journal of Higher Education;2003-01
2 CHENG Ming xiong (College of Administration, Central China University of Nationalities, Wuhan 430074, China);CIS strategy-a new idea for the image modeling of colleges and universities[J];Journal of Architectural Education in Institutions of Higher Learning;2003-02
3 Chen Jie;From Fragmentation to Integration : New Stage of Brand Management[J];NANKAI BUSINESS REVIEW;2000-02
4 Fan Xiucheng;Measurement of Customer-Based Brand Equity: A Brand Association Structure Approach[J];Nankai Business Review;2000-06
5 Bai Yu Assoc.Prof.,School of Administration Department,WUT,Wuhan 430070,China.;On Primary Function & Choice of Strategic Pattern of Brand Operation[J];Journal of Wuhan University of Technology;2002-04
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