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《Sci-Tech Information Development & Economy》 2006-16
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Recognitions of Relationship Marketing Thought

ZHANG Di-jie  
Starting from the concept of relationship marketing put forward by L.Berry,the theoretical researchers and the practitioners develop the researches on the relationship marketing from all aspects.This paper introduces the explanations on the relationship marketing concept of some marketing scholars in China and foreign countries,and expounds the main contents of the relationship marketing thought.
【CateGory Index】: F713.50
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