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《Science of Science and Management of S.& T.》 2007-05
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Study on Product Innovation Based on Deeply Development of Implicit Demand——View of Information Cognition

LUO Yongtai(Department of Management,Tianjin University of Finance & Economy,Tianjin 300222)  
With relative researches on customer demand,we discuss in detail on the importance of implicit demand during product development which bases on its core conception.And further,study on different patterns developing implicit demand and tactics changing implicit demand into innovative products in the view of information cognition,which contributes to new products innovation.
【Fund】: 国家自然科学基金资助项目“基于隐性需求开发的营销模式构建研究”(70572067)的阶段性成果
【CateGory Index】: F273.2
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