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On Mat ch of Product and Elect roni c Commerce

Xu Xiaohui Chen Jian  
Electronic Commerce is a new way to do business and in such an innovative field practices are always ahead of theories.However,this paper provides a systematical framework,which helps e-commerce enterprises choose appropriate products to sell online.To do so,three criteria are explained in detail:Standardization of Product; Purchasing Experience of Customer;Customer s Attitude towards Online Purchasing.At last,a case study is presented to illustrate how to apply these criteria.
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