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1 |
XU Guang-wei(School of Business,Nanjing University,Nanjing,Jiangsu,210093);A Restudy of Enterprise's Value Composition[J];Journal of Anhui University(Philosophy & Social Sciences);2007-05 |
2 |
CAI Rong et al (School of Management,Shanghai Jiao Tong University,Shanghai 200052);Reviews of Causal Analysis of Relationship Quality and Model Integration[J];Journal of Anhui Agricultural Sciences;2007-04 |
3 |
WANG Yuan,LUO Xi-yong(School of Management,Tianjin University,Tianjin 300072,China);Channel Management Theory and Model Study[J];Journal of Anhui University of Technology(Social Sciences);2006-03 |
4 |
JIANG Minghua1, CAO Hongxing2(1.Guanghua School of Management, Peking University, Beijing 100871, China; 2. School of International Business, Beijing Foreign Studies University, Beijing 100089, China);A Comparative Study of Brand Image Models[J];Journal of Peking University(Humanities and Social Sciences);2003-02 |
5 |
JIANG Ming hua, DONG Wei min (Guanghua School of Management, Peking University,Beijing 100871, China );The Empirical Study of the Impact of Discount Amount of Price Promotion on Brand Equity[J];Journal of Peking University(Humanities and Social Sciences);2003-05 |
6 |
HE Zhi-yi,YU Yong(Guanghua School of Management, Peking University, Beijing 100871, China);The Development of Green Marketing and the Ways to Promote Domestic Green Marketing[J];Journal of Peking University(Humanities and Social Sciences);2004-06 |
7 |
LI Xin1, CHENG Zhi-chao2 (1.School of Economics and Management, Beijing Institute of Petrochemi cal Technology, Beijing 102617, China; 2.School of Economics and Management,Beijing University of Aeronautics and Astr onautics,Beijing 100083,China);Preliminary Study of Customer Expectation Management for Service Enterprise[J];Journal of Beijing Jiaotong University(Social Sciences Edition);2004-03 |
8 |
ZANG Xue-yun,GUAN Zhong-liang(School of Economics and Management,Beijing Jiaotong University,Beijing 100044,China);Research on Evaluation of Brand Assets Using AHP[J];Journal of Beijing Jiaotong University(Social Sciences Edition);2007-02 |
9 |
LI Juan-juan,ZHAO Ping(School of Colthing Art and Technology,Beijing Institute of Clothing Technology,Beijing 100029,China);Experimental Study on Influence of Brand Association on Brand Extension Evaluation of Garment[J];Journal of Beijing Institute of Clothing Technology(Natural Science Edition);2007-01 |
10 |
NING Jun,CHEN Dan(Beijing Institute of Fashion Technology,Beijing 100029,China);Evaluation System of Competitive Advantage in Clothing Brands[J];Journal of Beijing Institute of Clothing Technology(Natural Science Edition);2012-01 |
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