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《Nankai Business Review》 2000-06
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Measurement of Customer-Based Brand Equity: A Brand Association Structure Approach

Fan Xiucheng  
The value of brand resides in the minds of consumers. Based on the concept of Customer-Based Brand Equity, the paper proposed an analysis framework for brand association structure and then compared the brand association structures of several major brands.
【Fund】： 国家自然科学基金!“基于顾客的品牌权益评价方法与管理研究”资助号79770047
【CateGory Index】： F272
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