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《Nankai Business Review》 2001-02
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Literature Review of Customer Value and Its Implications

Bai Changhong  
Customer value is of demanding interest to marketers and researchers due to the western enterprises' practice of searching for sustainable competitive advantage as well as the development and evolution of the related propositions. This paper presents a review and critique of the dominant arguments contributed by western scholars in the field of customer value research. The concerned topics include the concept of customer value, its constituents, determinants and changes, and how of customers' understanding and assessing to the value delivered by enterprises.
【Fund】: 香港城市大学商学院竞争力研究中心资助。
【CateGory Index】: F274
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【References】
Chinese Journal Full-text Database 10 Hits
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【Citations】
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【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 LI Juan-juan,ZHAO Ping(School of Colthing Art and Technology,Beijing Institute of Clothing Technology,Beijing 100029,China);Experimental Study on Influence of Brand Association on Brand Extension Evaluation of Garment[J];Journal of Beijing Institute of Clothing Technology(Natural Science Edition);2007-01
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1 ;The Measurement of Brand Competitiveness Based on Fuzzy Comprehensive Evaluation Method and an Empirical Study[A];[C];2008
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Chinese Journal Full-text Database 10 Hits
1 PENG Hong-fang(Bingtuan Radio & TV University,Urumqi 830001,China);Develop the Core Competitieness of Distance Education Based on Customer Delivered Value[J];Journal of Anhui Radio & TV University;2007-03
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1 ;Research on the service recovery's influence on consumer satisfaction——based on the research of the MP3 industry post sales service[A];[C];2008
2 ;Build Harmonious Marketing Based on the Balance of Customer Value and Customer Equity[A];[C];2009
3 Naijing Wang Shandong Economic Institute,Ji'nan,China,250014;Total Value Management In Modern Manufacturing Industry[A];[C];2004
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