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《Nankai Business Review》 2001-02
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Literature Review of Customer Value and Its Implications

Bai Changhong  
Customer value is of demanding interest to marketers and researchers due to the western enterprises' practice of searching for sustainable competitive advantage as well as the development and evolution of the related propositions. This paper presents a review and critique of the dominant arguments contributed by western scholars in the field of customer value research. The concerned topics include the concept of customer value, its constituents, determinants and changes, and how of customers' understanding and assessing to the value delivered by enterprises.
【Fund】: 香港城市大学商学院竞争力研究中心资助。
【CateGory Index】: F274
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Chinese Journal Full-text Database 10 Hits
1 LI Zhong-kuan(School of Management,Wenzhou University,Wenzhou 325035,Zhejiang,China);The Promotion Strategy and Method of Customers' Value[J];Journal of Anhui University of Technology(Sociel Sciences);2002-05
2 Cai Shuangli (International Business School, Nankai University, Tianjin 300071);Relationship Value Appeal and Enhancement of Customer Relationship[J];Journal of Beijing Technology and Business University;2004-03
3 YU Xiang-ping(School of Management,Harbin Institute of Technology,Harbin 150001,China);A Commentary on the Study of Customer Value in Western Countries[J];Commercial Research;2008-03
4 LI Ji-cheng,YU Zhi(School of Economics & Management,Harbin University of Science and Technology,Harbin 150010,China);A Structural Analysis on Customers' Use of SM[J];Commercial Research;2008-05
5 BO Xiang ping,YIN Hong (College of Business Administration,Hunan University,Changsha,Hunan 410082,China);Analysis on Value-Based Customer Loyalty Management for Service Enterprises[J];The Theory and Practice of Finance and Economics;2005-01
6 LI Yanshu(Nanjing Normal University, 210097) REN Xiaofeng(Nanjing University of Finance and Economics, 210003);Market Share, Customer Loyalty and the Ability of Gaining Profit[J];Finance & Trade Economics;2005-08
7 YU Kunzhang, LIU Haitao(Hunan University, Hunan Changsha 410082);The Application of Conjoint Analysis in the Revaluation of Customer Value[J];Science Technology and Industrial;2005-10
8 GUO Qing, FAN Zhi-ping, ZHENG Miao, WANG Jian-yu (School of Business Administration, Northeastern University, Shenyang 110004, China. Correspondent: GUO Qing, E-mail: guoqingsz@hotmail.com);Customer Knowledge Management in ECCRM[J];JOURNAL OF NORTHEASTERN UNIVERSITY;2004-03
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10 ;A Study of Electronic Commerce and Customer value Creation[J];Electronic Science & Technology Review;2007-04
China Proceedings of conference Full-text Database 4 Hits
1 Lei Zhi-zhu~(1,2) (1.Hunan University of Science Engineering,Hunan,Yongzhou 425006,China) (2.Business School,Hohai University,Jiangsu,Nanjing 210098,China);Study of Customer-based Cigarette Brand Equity Element[A];[C];2009
2 GAO Yu-rong,YIN Liu-ying School of Business Administration, South China University of Technology, Guangzhou 510640, China.;Customer evaluation-based product combination decision model[A];[C];2005
3 Zhang Mingli Jia Wei (Department of Management, School of Management, Harbin Institue of Technology, 150001);An Empirical Study On Relationship Between Corporation Characteristics and the Interest of Relatives Based on Customer Value Oriented Theory[A];[C];2006
4 Bai Changhong Huang Jing Wu Yonghong (Institute of Modern Management, Nankai University, 300071);The Effect of Customer Relationship on Customer Perceived Value in Service Firms[A];[C];2001
Chinese Journal Full-text Database 1 Hits
1 Fan Xiucheng;Measurement of Customer-Based Brand Equity: A Brand Association Structure Approach[J];Nankai Business Review;2000-06
Chinese Journal Full-text Database 10 Hits
1 LI Juan-juan,ZHAO Ping(School of Colthing Art and Technology,Beijing Institute of Clothing Technology,Beijing 100029,China);Experimental Study on Influence of Brand Association on Brand Extension Evaluation of Garment[J];Journal of Beijing Institute of Clothing Technology(Natural Science Edition);2007-01
2 LIUSheng-huan;Brand, Transaction Cost and Real Estate Brand[J];Commercial Research;2002-07
3 WANG Tao,MENG Xian-zhong(School of Management,Shanghai Jiao Tong University,Shanghai 200052,China);On Several Important Dimensionalities of Stock Trademark's Value-assessment[J];Commercial Research;2006-13
4 He Zhiyi 1 Zhao Zhanbo 2;Research on the Common Factors of Consumer-based Brand Equity[J];Finance and Economics;2005-01
5 HE Jia-xun(School of Business,East China Normal University,Shanghai 200062,China);The Differences of Brand Equity between Local Companies and Foreign Companies:A Positive Study Based on CBRQ Scale[J];China Industrial Economy;2006-08
6 MO Cai-you,HAN Yan-meng(Hismile Hotel Management College,Qingdao 266100,China);Brand Association Dominate the Range Ability of Brand Extension——A Perspective of the Target customer's Value Sight[J];East China Economic Management;2007-11
7 ZHAO Zhan-boGuanghua School of Management,Peking University,Beijing 100871,China;An Empirical Study of Brand Equity Dimensions[J];Management Sciences in China;2005-05
8 LIU Fang (Hunan University of Science and Engineering,Yongzhou Hunan 425006,China);Discussing the Implement of the Universities’ Brand Strategy[J];Journal of Hunan University of Science and Engineering;2005-12
9 Chen Jingyu, Fang Ji, Deng Zhihong;Research on Integrated Measurement Model of Brand Positioning[J];Nankai Business Review;2005-02
10 Yang Defeng, Wang Xinxin;The Impact of the Price Promotion on the Brand Equity: The Moderating Role of the Competitive Response[J];Nankai Business Review;2008-03
China Proceedings of conference Full-text Database 2 Hits
1 ;The Measurement of Brand Competitiveness Based on Fuzzy Comprehensive Evaluation Method and an Empirical Study[A];[C];2008
2 LIU Sheng-huan (School of Economics,Huazhong Normal University, Wuhan 430079, China);Brand and the Value of Brand:A New Explanation Based on the Theory of Transaction Cost[A];[C];2001
【Secondary References】
Chinese Journal Full-text Database 10 Hits
1 PENG Hong-fang(Bingtuan Radio & TV University,Urumqi 830001,China);Develop the Core Competitieness of Distance Education Based on Customer Delivered Value[J];Journal of Anhui Radio & TV University;2007-03
2 Li Wen - ying;Research on customers' loyalty to supermarket and its cultivation[J];Journal of Anhui Vocational College of Electrontcs & Information Technology;2005-06
3 LI Jian-she,WANG Juan,SHEN Yue (School of Electronic & Information Engineering,Tianjin University of Technology,Tianjin 300191,China);The Latest Development of Strategic Management Theory Based on Dynamic Environment[J];Journal of Beijing University of Technology(Social Sciences Edition);2006-04
4 Guo Junwei Sun Zhiyong(School of Business,China University of Mining & Technology(Beijing) ,Beijing 100083,China);Customer Value Analysis Based on the Theory of Market Segmenting[J];Journal of Beijing Polytechnic College;2007-02
5 Liang Yan(School of Economics and Management, Beijing Telecommunication University, Beijing 100876);Summary and Comment on the Customer's Satisfaction Study[J];Journal of Beijing Technology and Business University(Social Science);2007-02
6 DONG Yan,ZHANG Da-liang(College of Management,Zhejiang University,Hangzhou 310058);The Influence of Supplier Relationship Function on Relationship Quality[J];Journal of Beijing Institute of Technology(Social Sciences Edition);2009-03
7 WU Ying , SHAO Bing-jia;Causes and Countermeasures for Customer Satisfaction Trap[J];Commercial Research;2003-08
8 SONG Ying-chun(Shandong University at Weihai Commerce Department, Shandong Weihai, 264209, China);Price War of China's Color TV Industry and Competitive Strategic Adjustment From the Perspective of Customer Value[J];Commercial Research;2004-19
9 JIANG Da-peng,HE Bing-quan(School of Management and Economics,Kunming University ofScience and Technology,Kunming 650093,China);Customer Value Strategy and Continuous Competitive Advantages[J];Commercial Research;2005-06
10 LIN Qing(School of Management,Fuzhou University,Fuzhou,Fujian 350002,China);The Factors Affecting Customer Satisfaction Transformed to Customer Loyalty[J];Commercial Research;2006-05
China Proceedings of conference Full-text Database 7 Hits
1 ;Research on the service recovery's influence on consumer satisfaction——based on the research of the MP3 industry post sales service[A];[C];2008
2 ;Build Harmonious Marketing Based on the Balance of Customer Value and Customer Equity[A];[C];2009
3 Naijing Wang Shandong Economic Institute,Ji'nan,China,250014;Total Value Management In Modern Manufacturing Industry[A];[C];2004
4 Gang Liu~* ShengZhang Hui Li School of Business & Management,Shandong University,China,250100 ~ ~* UFSOFT CORP.,LTD.Jinan Branch 250014;Exploring the Integration of VE and Product Design[A];[C];2004
5 Zhang Mingli Jia Wei (Department of Management, School of Management, Harbin Institue of Technology, 150001);An Empirical Study On Relationship Between Corporation Characteristics and the Interest of Relatives Based on Customer Value Oriented Theory[A];[C];2006
6 Wu Zhao-long1, Wu Yue-bin1 (1. College of Management, Huazhong University of Science and Technology);Study on Customer Loyalty from the Benefit-Cost Analysis[A];[C];2006
7 ;An Empirical Study on the Relationship between Customer Satisfaction and Customer Loyalty[A];[C];2004
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