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《Nankai Business Review》 2018-06
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Sharing Economy: Theory and Research Agenda

Yu Hang;Tian Lin;Jiang Guoyin;Chen Yun;School of Information Management and Engineering, Shanghai University of Finance and Economics;School of Management,Fudan University;School of Public Affairs and Administration,University of Electronic Science and Technology of China;Shanghai Key Laboratory of Financial Information Technology,Shanghai University of Finance and Economics;  
In the past 40 years of reform and opening up, China's economy has achieved remarkable achievements in all fields and entered into a new normal stage. With the development of Internet, mobile information technology and artificial intelligence, the rise of sharing economy has become an industry trend which reflects the green, harmonious, sustainable and collaborative use of economic resources in the new era. As a new economic model, sharing economy is currently in the ascendant, which not only attracts the attention of Central Committee and the business practice, but also triggers concentrated discussions among scholars in the academic community. In essence, there exists two new sharing formats that are different from the traditional offline rental and trading formats: C2 C sharing(i.e., Airbnb, Uber, Lyft, and TaskRabbit) and B2 C sharing(i.e., Mobike, ofo, and Spinlister). Furthermore, the sharing market is also distinct from the traditional two-sided market represented by Amazon, Ebay and Taobao. Moreover, in recent years, sharing economy has been rapidly evolving into a new research focus. In this paper, we propose an integrated analysis framework for the sharing economy based on both the qualitative and quantitative approach. First, we identify the connotations of the sharing economy from various aspects(i.e., definition of sharing economy, its applicable boundary and business models), and then establish the theory of collaborative consumption, bilateral platform theory and theory of business operation considering the core participants in the sharing economy. Second, we organize the research progress of collaborative consumption from three aspects(i.e., participating motivation, inf luencing factors and impacts). Third, we conduct a research on sharing platforms from four perspectives—pricing, searching, matching and reputation mechanism. Fourth, we analyze the strategic adjustments of traditional enterprises in response to the sharing economy. In addition, we propose several directions for future research on the sharing economy from multiple perspectives and conclude with some managerial implications that help guide the practice for government and enterprises.
【Fund】: 国家自然科学基金项目(71671060);; 教育部人文社科项目(16YJC630067);; 中央高校基本科研业务费项目(ZYGX2017KYQD185)资助
【CateGory Index】: F49
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