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《Inner Mongolia Coal Economy》 2006-08
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An Applied Study of Relationship Marketing in China

ZHAO Wen-wu,JIN Ying(School of Economics&Trade,Qingdao Technological University,266520)  
The theory of relationship marketing regards the marketing activities as an interactive process with consumers,suppliers,distributors,competitors,government and public.This paper discuss three levels of relationship marketing,marketing model and the application in China
【CateGory Index】: F713.50
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