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《Tourism Science》 2009-04
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An Analysis of the Shielding Mechanism of Tourism Image

LI Xuesong,TIAN Li(School of Business Administration and Tourism Management,Yunnan University,Kunming 650091,China)  
The paper starts with an analysis of the researches on the shielding of tourism image with the attention specially focused on the problems such as the confusion of concepts,the unknown mechanism of its generation and the lack of concept systems.It moves on to explain the concepts of tourism image and shielding.With an analysis of the generating mechanism of destination image shielding from different aspects to establish a concept system with the purpose of discovering the internal structure of destination image shielding.
【Fund】: 云南财经大学2009校青年项目《旅游形象屏蔽效应半径与强度研究》
【CateGory Index】: F592.7
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