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《Tourism Science》 2016-01
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Decision Support System to Personalized Route Guidance Service for Tourists in Theme Parks Based on Computer Reasoning Technology: Design,Simulation and Comparison

ZHENG Tianxiang;WU Rong;Shenzhen Tourism College,Jinan University;Geography and Planning School,Sun Yat-Sen University;  
The paper is a study of the decision support system concerning personalized route guidance service for tourists in theme parks. It first outlined a single complete recreational behavior of a tourist while visiting at the park,thus summarizing the components and states related to this behavior. To simulate these components and accomplish the switching states,it presented,using computer reasoning technology,a state-of-art model( recreation direction) finding algorithm via contextual environment,which integrated the tourist's preferences,the availability of the targeted recreation facility( amusement ride) and the queuing situation of other facilities,so as to get the single-step optimal direction. A computerized simulation system based on discrete event modeling was then implemented and experiment was conducted on an analog dataset as compared with the traditional shortest-path algorithm. The findings show that the proposed model outperforms its competitor in four evaluating indicators including tourist waiting time,amount of non-visited rides,utilization of each ride and average waiting cost on each ride.The validity of this study depends on its temporal-spatial integration by generating an appropriate visiting route for each tourist to follow,which in turn,theoretically,guides him / her to those vacant rides or less congested areas. All these indicate that this work caters to modulating the spatial and temporal distribution of tourist flow in theme parks,where queuing problem generally occurs,by balancing the capacity of each park ride as well as reducing the waiting cost of the tourists.
【Fund】: 国家自然科学基金项目“基于时空分流导航理论的景区智能化客流引导仿真系统的原型设计与实证研究”(41201145);; 广东省高水平大学建设统筹项目专项资金项目“旅游电子商务交易网站的质量测度和评价模型研究”
【CateGory Index】: TP391.9;F592
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