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《Journal of Agricultural Sciences》 2009-03
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Discussion on market structure and marketing strategy for Yinchuan ecological touring garden——taking Wanyi touring garden as example

Liu Lidan,Pan Zhiyuan(School of Agriculture,Ningxia University,Yinchuan 750021,China)  
Based on survey on tourist market of Wanyi ecological garden,This article studies the spatial distribution characteristic,time span characteristic,and social economic characteristic of tourist market in Wanyi ecological garden in Yinchuan,Ningxia.The results show that the tourism market structure has the following features in Wanyi ecological garden: 1.obvious seasonal variations;2.Young people and middle-aged are the main composition of tourism market structure;3.from the cultural Level of tourists,students and workers are the main tourists;4.men occupy an important position in the tourism activities.Based on all above,the intent is recognizing deep our province' tourist markets and is providing referenced foundation on the eco-tourism marketing and the decision.
【CateGory Index】: F592.7
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