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《Forest Resources Management》 2013-06
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Ecotourism Resources Evaluation Model Development and Case Study——Take 36 ecotourism areas in Jiangsu Province as an example

SHEN Suyan;GUO Jianying;YIN Lijie;Tourism Management Department,Nanjing Forestry University;College of Tourism Management,Nanjing Institute of Tourism and Hospitality;  
Traditional tourism resources evaluation model overemphasizes the value of tourism resources themselves. It has been unable to meet the needs of ecotourism resources evaluation,which should pay more attention to ecological environment. Based on the literature review,an ecotourism resources evaluation model is proposed. The model includes four factors,i. e.,the value of ecotourism resources,regional conditions,development potentials and ecological environmental health. Using a combination weighting method,which combines entropy and AHP method,empirical research is made by collecting data from related experts on evaluating 36 major ecotourism areas in Jiangsu Province. Furthurmore,cluster analysis is used to classify these 36 case areas. The result confirms the operability of the evaluation model proposed in the paper and the guiding value for developing ecotourism.
【Fund】: 江苏省教育厅哲学社会科学基金项目重点项目(2013ZDIXM032);; 国家自然科学基金青年项目(41301150)
【CateGory Index】: F592;F205;F224
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