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《Journal of Inner Mongolia University(Philosophy and Social Sciences)》 2013-05
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Game Analysis in a Two-echelon Supply Chain Under the Consumer's Low-carbon Preference

LI You-dong;ZHAO Dao-zhi;XIE Xin-peng;School of Economics and Management,Inner Mongolia University;School of Management & Economics,TianJin University;Military Transport University;  
The consumer is the final link and the key link of supply chain,and it has great impact on the behavior of all the members on supply chain. The establishment of the two stage dynamic game model of supply chain management with consumer's low- carbon preference considers the influence of manufacturer's unit carbon emission reduction on the members of supply chain decision under the different decision- making mechanism. We find that low carbon consumer preferences affect supply chain performance under the different decision mode. Namely,there is the same carbon emissions level but the different returns and yields in the two kinds of decision- making mechanism. As consumers' environmental awareness increases or the cost factor related to eco- friendly production and operations decreases,retailers and manufacturers with low carbon operations will benefit,and further promote enterprise to invest more resources for emissions reductions.
【Fund】: 国家自然科学基金资助项目(项目批准号:71072155)
【CateGory Index】: F274;F224.32
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