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《Journal of Nanyang Normal University》 2008-11
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A Cross-cultural Perspective on English and Chinese Euphemism

LIU Ming-ge(School of Foreign Languages,Nanyang Normal University,Nanyang,Henan 473061,China)  
Examples of euphemism are abundant in both English and Chinese.Due to differences in natural environment,social surroundings,ways of life and value system,Chinese and English euphemism differs a lot.This article,with the help of examples,makes a cross-cultural analysis of Chinese and English euphemism from the perspectives of value system,politeness principle,hierarchical system and religion.Understanding these cul-tural factors behind euphemism is very helpful in conducting cross-cultural communication and promoting the cultural exchange between east and west.
【Key Words】: Chinese and English euphemism cultural difference cross-cultural perspective
【Fund】: 河南省社会科学规划项目(2005BYY001)
【CateGory Index】: H03;G04
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