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《Journal of Jiangxi Science & Technology Normal University》 2006-04
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The Application of the Tourist Experience Marketing on the Three Gorges

Zhang Chuanyang,Ma Hongxiao & Luo Youxian(Chongqing Normal University,Chongqing 400047,P.R.China)  
Tourist experience marketing is a revolution for the marketing strategy of tourism trades in the present time and has a unique advantage compared with traditional tourism marketing.The paper analyzes the tourism marketing circumstances in the area of the Three Gorges and discusses the application of the experience tourism marketing in that place.
【CateGory Index】: F592.6
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