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《Information and Communications Technologies》 2014-06
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The Application of Big Data Technology in Precision Marketing

Wang Xiaopeng;Business-Intelligence of Oriental Nations Corporation Ltd.;  
This paper introduces the current mainstream of big data architecture and mining technologies, expounds the application of big data technology in accurate marketing and supporting system construction, including the technical implementation and the embodiment of the big data capacity. Finally it looks forword to big data's applications.
【CateGory Index】: TP311.13
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