Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Hubei University of Education》 2018-07
Add to Favorite Get Latest Update

Memetics Interpretation and Reflection on Shop Naming——a Case Study of Noodles Shops

CAO Pan-pan;Sichuan Minzu College;  
Memetics is a new theory to explain the law of social and cultural evolution. It provides a strong theoretical support for the study of language phenomena such as shop naming. Based on memetics transmission mechanism and power,the collected noodles shop names are sorted out and analyzed and some thoughts on memetic naming reasons of noodle shops are discussed from the angles of noodle shop owners,consumers and differences in hierarchy of strong and weak memes,aiming at providing justifiable theoretical basis and valuable reference for successful shop naming and consumer's dietary choice from memetic perspective.
【Fund】: 四川省教育厅项目“西部民族地区赖以生存的‘模因’”(18SB0503);; 国家民委项目“藏区民族高校英语专业语言学课程建设研究”(17111);; 校级应用型专业建设课程“语言学概论”(sfkc201752)
【CateGory Index】: H136
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved