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《Journal of The China Society For Scientific and Technical Information》 2003-04
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A measure of Association Rule Interestingness

Yang Jianlin, Deng Sanhong and Su Xinning (Department of Information Management, Nanjing University, Nanjing 210093)  
In the paper, the mathematics characteristic of Piatetsky-Shapiro Formula, a simple and effective measure of rule interestingness, is discussed deeply, and its merit and insufficient is also pointed out. Then, a new measure of rule interestingness is given. The new measure considers synthetically the influence aroused by user prejudice, rule precision and rule association degree, avoids the shortcoming of support-confidence, can simplify the process of finding an interesting rule and optimizes the mining arithmetic. It should have a good application prospects.
【Fund】: 江苏省哲学、社会科学研究“十五”规划重点项目 (M2-0 0 6 );; 教育部人文社会科学研究“十五”规划博士点基金项目 (0 1JB870 0 0 3)。
【CateGory Index】: G354
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