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《Tropical Geography》 2005-02
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A STUDY ON THE TOURIST IMAGE DESIGNING OF WUGUI MOUNTAIN IN ZHONGSHAN CITY

YU Gong (College of Tourism, Guangzhou University, Guangzhou 510091,China)  
As a new developing tourist attraction, Wugui Mountain's tourist image is misty. Its theme is not distinct and has"grey area". The SWOT analysis show that the tourism Wugui Mountain has five advantages and three weaknesses, and is facing three opportunities and two threats. According to the district image system theories, the overall tourist image of Wugui Mountain should be focused on feeling the variety of nature ecosystems and experiencing the harmony of human and nature. So it can be positioned as "green nature and red site of revolution". For Wugui Mountain's image designing many factors should be considered. Visual image mostly includes standard color, letterform, tourism badge and mark, marking card, pavilion, traffic sign, dress, admission ticket and tourism mascot. The main pattern of tourism badge and mark of Wugui Mountain could be designed as "Wugui Mountain emits aroma". Auditory image could be designed as euphonious elements, and the resident image should be simple, honest, warmhearted, virtuous and civilized.
【Fund】: 广州市高校科技项目(3019)资助
【CateGory Index】: F592.7
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