Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Chongqing Three Gorges University》 2019-05
Add to Favorite Get Latest Update

The Mechanism, Methods and Evolution Trend on the Development of China's Brand Economy

LI Foguan;School of Business Management, Chongqing Three Gorges University;School of Economic Management, Nanjing University of Aeronautics and Astronautics;  
The mechanism of brand economic development reveals the internal cause of brand economy.Creating brands is the starting point of the development of brand economy. It then transfers the start-up brands into strong brands through continuous brand operation, followed by a series of sustainment,enhancement, and management, which in turn support the advantages of industries and regions. The paths of the development of brand economy are the approaches of create, improve and sustain economies of the brand assets. The brand operations of economies include four components: enterprise level, industry level,regional level and country level. Through the analysis of the data of strong brands both in China and abroad,it can be found that China's brand economy has made great development from both longitudinal and horizontal comparison. However, its development level, compared with China's economic status in the world,still has a long way to go.
【Fund】: 教育部人文社会科学研究规划基金项目“符号学视阈下中国休眠民族品牌的激活研究”(17YJA630053)
【CateGory Index】: F203
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
Chinese Journal Full-text Database 8 Hits
1 ZHU Heliang;GUAN Guanjun;Capital University of Economics and Business;;Brand Led Economic Growth——A Theoretical Analysis and Empirical Comparison Between China and America[J];经济与管理研究;2015-05
2 Xie Jinghui;;Institutional Framework and Policy Suggestions for Driving Brand Economy Forward[J];社会科学;2015-04
3 LI Fo-guan;School of Business Administration,Guizhou University of Finance and Economics;School of Economic Management,Chongqing Three Gorges University;;Effect of regional brand of agricultural product on promoting regional economy of agriculture ——Empirical study based on the geographical indication cross section data of 3 Departments in China[J];广东农业科学;2013-24
4 CHENG Li-ru;WANG Fen-mian;;Openness, Economic Growth and Market Size as Influencing Factors of Chinese Brand Development: A Threshold Regression Analysis Based on Inter-provincial Panel Data[J];国际贸易问题;2013-12
5 Gu Haibin,Chen Fangfang and Sun Ting;A Research on National Economic Security in a Perspective of Branding[J];学术研究;2012-09
6 SUO Hong (School of Economics and Management,Hainan Normal University,Haikou,571158,Hainan,China);The Strategic Competition Mechanism of Regional Brand Economy[J];学术探索;2012-01
7 WANG Tao YANG Li-hua (Economics and Management School,Wuhan University,Wuhan Hubei 430072,China);Brand Economy and the Construction of Resources-saving Society and Environmen-tally-friendly Society Based on Hotelling Model[J];中国人口.资源与环境;2010-01
8 Wang Zhaofeng(Business School, Jishou University, Jishou, Hunan 416000);A Study on the Impact of Brand to the Development of Regional Economy[J];北京工商大学学报(社会科学版);2007-02
Chinese Journal Full-text Database 8 Hits
1 QIAN Haiting;Department of Personnel,Xi'an College of Finance and Economics;;Cultural Resource Development of Qin Dong Area Based on the Regional Brand Creation[J];西安石油大学学报(社会科学版);2014-06
2 Gao xin;Dong Zhi-wen;Ocean University of China,school of management;;Research on brand value[J];江苏商论;2014-11
3 WANG Fen-mian LIU Yong;A Research on China's Regional Differences in Brand Growth and Its Influencing Factors: Based on China's 500 Most Valuable Brands[J];中央财经大学学报;2013-06
4 GU Li-han1,2,WANG Xing-yuan1(1.School of Management,Shandong University,Jinan 250100;2.School of Business,Taishan University,Tai'an271021);An Empirical Study on the Relationship between the Brand Distribution and Regional Economic Development[J];软科学;2012-08
5 XIE Xian(Department of Management,Minjiang University,Fuzhou 350108,China);On Brand Construction in Fujian Region[J];三明学院学报;2012-03
6 LI Fo - guan~(1,2),GUO Shou - ting~1 (1.Zhongnan University of Economics and Law,Wuhan 430073; 2.Chongqing Three Gorges University,Wanzhou 404120);Relevance between World Brands' Distribution and National Economic Strength[J];经济与管理研究;2012-06
7 CHENH Zhiyu(Hunan First Normal University,Changsha 410205,China);The Building of Resource-saving Brand Based on Customer Value[J];科技管理研究;2011-15
8 ZHAO Qin1,2(1.Institute of Rural Development,Heilongjiang Provincial Academy of Social Sciences,Harbin 150018,China;2.Post-doctorate Position,Heilongjiang Provincial Academy of Agricultural Science,Harbin 150086,China);Analysis of Heilongjiang Provincial Development of Brand Economy[J];黑龙江社会科学;2009-04
【Secondary Citations】
Chinese Journal Full-text Database 10 Hits
1 SU Hang1 WANG Mu-xin2 (1.School of International Economics & Trade,Dong Bei University of Finance and Economics, Dalian,Liaoning,116025,China; 2.Beijing Electronic Science and Technology Institute,Department of Management,Beijing,100070,China);New Developments of Japanese SMEs' Internationalization: Market Driving and Government Support[J];现代日本经济;2013-01
2 LI Fo - guan~(1,2),GUO Shou - ting~1 (1.Zhongnan University of Economics and Law,Wuhan 430073; 2.Chongqing Three Gorges University,Wanzhou 404120);Relevance between World Brands' Distribution and National Economic Strength[J];经济与管理研究;2012-06
3 Gu Haibing & Sun Ting;The Forecast of the Economic Security Conditions in China during the 12th Five Years Plan Period[J];南京社会科学;2012-02
4 CHEN Yulan1,LIU Ruifeng2,SONG Yulan1(1.College of Economics and Trade,Xinjiang Agricultural University,Urumqi Xinjiang 830052,China; 2.Postdoctoral Research Station,Xinjiang University,Urumqi Xinjiang 830049,China);Study on Production & Economics Effect of Kuerle Fragrant Pear of Geographical Indications: Based on the Survey of 215 Peasant Households on Kuerle County,Xinjiang[J];生态经济(学术版);2011-02
5 SUN Li-hui1,SHENG Ya-jun1,XU Tian-shu2 (1.School of Business Administration,Jilin University of Finance and Economics,Changchun,Jilin,130117,China;2.Jilin Mobile Telecom,Changchun,Jilin,130033,China);The Research on Cluster Effect during the Process of Place Branding Formation——A Case Study of Wenzhou[J];经济管理;2010-12
6 BAI Peng(Institute of International Business Administration,Shanghai University of Finance & Economics,Shanghai 200433,China);Empirical Research on Industrial Security of China[J];山西财经大学学报;2010-08
7 LV Zhenkui(Chen Shouren School of Business Information,Quanzhou Normal College,Quanzhou 362000,China);Government Behavior during the Implementation of Brand-led Strategy[J];学术交流;2010-02
8 SUN Peng(School of Business and Management,Hunan University of Commerce,Changsha,Hunan 410205);Research on Sustainable Development of Regional Brand from Cluster Supply Chain Perspective[J];湖南商学院学报;2009-04
9 The Academic Group of Macro-economic Research from National Development and Reform Commission;Estimate on Chinese Industrial Safety, International Experience and Some Suggestions[J];改革;2009-04
10 Zhang Chunming;Discussion on Coordination Effects of Units related with Local Brand of Industrial Cluster[J];现代财经-天津财经大学学报;2008-10
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved