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《Journal of Chongqing Three Gorges University》 2019-05
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The Mechanism, Methods and Evolution Trend on the Development of China's Brand Economy

LI Foguan;School of Business Management, Chongqing Three Gorges University;School of Economic Management, Nanjing University of Aeronautics and Astronautics;  
The mechanism of brand economic development reveals the internal cause of brand economy.Creating brands is the starting point of the development of brand economy. It then transfers the start-up brands into strong brands through continuous brand operation, followed by a series of sustainment,enhancement, and management, which in turn support the advantages of industries and regions. The paths of the development of brand economy are the approaches of create, improve and sustain economies of the brand assets. The brand operations of economies include four components: enterprise level, industry level,regional level and country level. Through the analysis of the data of strong brands both in China and abroad,it can be found that China's brand economy has made great development from both longitudinal and horizontal comparison. However, its development level, compared with China's economic status in the world,still has a long way to go.
【Fund】: 教育部人文社会科学研究规划基金项目“符号学视阈下中国休眠民族品牌的激活研究”(17YJA630053)
【CateGory Index】: F203
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