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《Sichuan Sports Science》 2008-01
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Economic Research on Consumer’s Behavior in Sport Lottery Market

LIU Yu,ZHAN Xing-yong1.P.E.Dept,of Fuyang Teachers College,Anhui Fuyang,236032,China;2.P.E.College of Xuzhou Normal University,Jiangsu Xuzhou,221009,China.  
This paper using the prospect theory of behavior economic to analyze the behavior of consumers in sport lottery and research the effection of consumer s motivation in sport lottery,and some suggestion on issuance are put forward in the paper.
【Fund】: 安徽阜阳师范学院科研资助项目 项目编号:2007WQ07
【CateGory Index】: F832.48;F224
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 ZHOU Ke,ZHOU Yan-li (Institute of Physical Education, Henan University, Kaifeng 475001, Henan China);Economic Research on Consumers' Behavior in Sports Lottery Market[J];Journal of Beijing University of Physical Education;2004-05
2 BAO Zhi hong 1, JI Yan xia 2 (Hebei University of Economics and Business, Shijiazhuang 050061, China);The Psychological Research on Consumers' Economic Behavior in Sports Lottery[J];Economy and Management;2004-12
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 LUO Ming-liang (College of Economic Management, Science and Technology University of Henan,Luoyang,Henan 471003);Analysis of Factors in the Transformation of Agricultural Technological Achievement[J];Journal of Anhui Agricultural Sciences;2005-02
2 MA Lu (Department of Industry and Commerce,Nanjing University,Nanjing 210093,Jiangsu,China);Analysis of the Model of Plane Ticket Price[J];Journal of Anhui University of Technology(Social Sciences);2006-01
3 ZHONG Jing;A Study on relationship between Advertisement and Teenagers' Self-development[J];Journal of Beijing Youth Politics College;2008-03
4 Hao Xu-guang1,Yu Hai-jiao2 & Zhang Shi-yu3(1.Business School,University of International Business and Economics,Beijing 100029,China; 2.Schlumberger China S.A.,Beijing 100015,China; 3.School of Management,Beijing Union University,Beijing 100028,China);Relationship Research on Irrational Behaviors of Chinese Securities Regulators[J];Journal of Beijing Technology and Business University(Social Science);2012-03
5 ZHANG Lin-feng(College of Physical Education,Zhejiang Normal University,Jinhua,321004,Zhejiang China);Research on the Application of SDC State Analysis in the Study of Public Awareness of Sport Lottery Ticket and Purchase Psychology[J];Journal of Beijing University of Physical Education;2005-11
6 WANG Min-min(Department of design of the Southern Yantz univsity 214064 Jiangsu Wuxi);The Positive Research of the Customers' Psychological Evaluation for Advertisements[J];Journal of Baoji College of Arts and Science(Social Science);2004-01
7 ZHANG Hui , LI Xin - jian , QIN Yu (Tourism Management Institute, Beijing Second Foreign Language University, Beijing 100024 China);On the Present Situation and Trend of China Outbound Tourism[J];Commercial Research;2003-02
8 WEI Guo-liang (Department of Business Management, Chongqing Industrical College, Chongqing 400050, China);Economy Evaluation of Social Physical Distrybution System[J];Commercial Research;2003-20
9 WANG Jing-he(Commerce College,Huaqiao University,Quanzhou 362021,China);Internet Psychological Economy and Evaluation Model[J];Journal of Beijing Institute of Graphic Communication;2010-05
10 ;信息熵理论与行为金融学[J];Finance and Economics;2004-06
China Proceedings of conference Full-text Database 2 Hits
1 GU Hong (Nan Tong Shipping College,Nantong,Jiangshu 226010);Research On The Features Of Seamen's Handling Manner[A];[C];2010
2 ;Dualistic Analysis of Efficiency of Enforcing Compliance with Enterprises Accounting Standards[A];[C];2006
【Co-references】
Chinese Journal Full-text Database 10 Hits
1 Zhao Yijun(QingHai Normal University,Physical Education College,Xining,810008);Research On CounterMeasures And Investigation On Present Conditions About Consumer And Consume Behavior Of Sports Lottery In Qinghai Province[J];Journal of Anhui Sports Science;2006-05
2 LI Zhi 1,LI Yong 2 (1. Personnel Division, BUPE, Beijing 100084, China; 2. Dept. of PE, Harbin Industry University, Harbin 150006,Heilongjiang China);Analysis and Study of Current Situation of Computer Sports Lottery Buyers in Beijing[J];Journal of Beijing University of Physical Education;2002-02
3 ZHOU Ke,ZHOU Yan-li (Institute of Physical Education, Henan University, Kaifeng 475001, Henan China);Economic Research on Consumers' Behavior in Sports Lottery Market[J];Journal of Beijing University of Physical Education;2004-05
4 LI Jun~1,SHI Yan~1,LING Jie~2,XIA Zhi~1,CHAI Wei-li~11.School of Physical Educational,Hubei University,Wuhan 430062,China;2.School of Law,Wuhan University,Wuhan 430072,China.;A Research on the Psychographic Segmentation of Consumers Buying Computerized Sports Lottery in Wuhan[J];Journal of Capital Institute of Physical Education;2006-03
5 SHI Jiang-tao YANG Jin-feng;Sunk Cost and the Choice of Strategic Transfer Model[J];Journal of Hebei University of Economics and Trade;2005-02
6 ZHOU Min-quan(Foreign languages School, Suzhou University, Suzhou, Jiangsu Prov., 215021, China);On Number Worship in Sports[J];Journal of Pla University of Foreign Languages;2004-05
7 BAO Zhi hong 1, JI Yan xia 2 (Hebei University of Economics and Business, Shijiazhuang 050061, China);The Psychological Research on Consumers' Economic Behavior in Sports Lottery[J];Economy and Management;2004-12
8 ;行为金融理论:研究体系及展望[J];Journal of Finance;2005-01
9 LI Fu-jun,YANG Chun-peng,LV Shi-yu,LIU Fei-fei(School of Economics Qingdao University,Qingdao 266071,China);Study Status and Trend of Biased Beliefs[J];Journal of Qingdao University(Natural Science Edition);2006-04
10 Zhang Lin1,Zhu Nan-jun2,Liu Wei1,Liu Wen-dong1,Liu Qin1 (1. Sports Management Dept., Shanghai Institute of P.E., Shanghai, 200438, China; 2. Shanghai Management Center of Sports Lottery, Shanghai, 200030, China);Constitution of Football Lottery Consumers and Characteristics of Consumption in Shanghai Municipality[J];Journal of Shanghai Physical Education Institute;2003-04
【Secondary Citations】
Chinese Journal Full-text Database 3 Hits
1 LI Zhi 1,LI Yong 2 (1. Personnel Division, BUPE, Beijing 100084, China; 2. Dept. of PE, Harbin Industry University, Harbin 150006,Heilongjiang China);Analysis and Study of Current Situation of Computer Sports Lottery Buyers in Beijing[J];Journal of Beijing University of Physical Education;2002-02
2 YANG Jichun1,ZHOU Ke2,ZHOU Yanli2(1.Jilin Inst. of P.E.,Changchun 130022,China;2.Institute of P.E.,Henan University,Kaifeng 475001,China);The research on consumers' behavior in sports lottery market[J];Journal of Wuhan Institute of Physical Education;2003-04
3 WU Jian,LI Jian-she Department of Physical Education,College of Education,Zhejiang University,Hangzhou 310028,China.;The Investigation and Analysis on Consuming Behavior of Sports Lottery in Zhejiang Province[J];China Sport Science and Technology;2002-08
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