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《Journal of Suihua University》 2018-06
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The Study on the Cognitive Mechanism and Epidemic Motivation of "Chitu"

Peng Tongtong;Harbin Normal University;  
"Chitu"is a catchword which is widely used in the Internet and people's daily communication in recent years. The connotation of its meaning is "the state of economic tension", and its forming mechanism is mainly metonymy. The epidemic motivation of "Chitu"not only include inner motivation such as the economic principle of language communication, the convenience of memory and construal, but also include external motivation such as the promotion of "electricity supplier", and the change of consumption concept and consumption behavior of the public.
【CateGory Index】: H136
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