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《The Food Industry》 2017-06
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Analysis of Online Food Purchasing Motivation Factors Based on Big Data Technology

Liao Ke-gui;Gui Xue-wen;Zhang Ling-yun;Wuchang University of Technology;Central China Normal University;  
In recent years, the development of big data technology has prompted the online shopping behavior more purposeful. This study had a specific analysis on the online food purchasing process through big data information, and did a comprehensive analysis on the factors of the food purchasing. Consumers paid more attention on the perceived benefit, the attraction of online shops and third party assessment information, these factors could make the potential customers into actual customers.
【Key Words】: big data online food purchasing perceived benefit actual customers
【CateGory Index】: F713.55;F724.6
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