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《Journal of Shanxi Agricultural University(Social Science Edition)》 2018-07
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On the protection and utilization of rural excellent traditional culture from the perspective of heritage tourism

Yin Zhihua;College of Humanities and Social Development,Nanjing Agricultural University;  
Heritage tourism is a fast growing niche of tourism worldwide.Under the background of the Rural Revitalization in China,heritage tourism is one of the effective ways to ensure the sustainable development of the excellent traditional culture in contemporary rural area.This paper discusses the reasons for the protection of rural history and culture in contemporary society and analyzes tourists' motivation to participate in cultural heritage tourism and the heritage tourist attractions available in rural areas.Based on the discussion and analsis,it proposes the revitalization plan of rural culture from the perspective of heritage tourism aiming to balance the relationship between the protection and the utilization of the rural excellent traditional culture.
【Fund】: 江苏高校哲学社会科学研究项目(2015SJD088);; 2017年南京农业大学中央高校基本科研业务费人文社科探索项目(SKTS2017012);; 中央高校基本科研业务费南京农业大学人文社会科学研究基金(SKPT2015021)
【CateGory Index】: F320;F592;G122
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