Full-Text Search:
Home|Journal Papers|About CNKI|User Service|FAQ|Contact Us|中文
《Journal of Physical Education Institute of Shanxi Teachers University》 2006-04
Add to Favorite Get Latest Update

Discussion about the Marketing Concept Appliance in Sports Service

WANG Chun-lei, WANG Zhen-sheng(Physical education department of Xingtai University, xingtai, Hebei 054001, China)  
The dissertation will examine the problem of four concepts including target market, market needs, market competition and social marketing of marketing concept which used in the sport service from marketing. On this basic, some advise, such as developing variegated serves and new serve content, improving the quality and package, adjusting time and place of serve, etc are suggested.
【CateGory Index】: G80-05
Download(CAJ format) Download(PDF format)
CAJViewer7.0 supports all the CNKI file formats; AdobeReader only supports the PDF format.
Chinese Journal Full-text Database 1 Hits
1 Jiang Chunlan;Li Haiyan;Beijing Technology and Business University;;Explore of marketing concepts introduced in the service of the university library work[J];中国现代教育装备;2014-11
Chinese Journal Full-text Database 2 Hits
1 Shan yong, Xu xiao-yan, Zhang lian-di (Jinhua sports academy,Jinhua 321000,China;Department of PE,college of education,Zhejiang university, Hangzhou 310028,China;Department of physical training,Jinhua institute of education,Jinhua 321000,China);Discussion on the basic characteristics of sports service products[J];浙江体育科学;2004-02
2 YANG Tie-li,WU Yong-fang,LIU Yan-hua,XU Song-tao;A probe to A Series of Fundamental Theorial Questions About Establishment of Sports Service Organizations Quality Management System[J];首都体育学院学报;2002-03
Chinese Journal Full-text Database 10 Hits
1 Peng Fei;Lin Li;Sichuan Tourism University;;China's Current Status and Prospect of Sports Standard[J];中国标准导报;2015-02
2 WANG Hong-li;NIU Jie-guan;LIU Yuan-xiang;Shandong Sports Training Center;Shandong Research Center of Sports Science;Shandong Institute of P. E. and Sports;;On applying ISO9000 to the construction of quality management system in sports training base[J];山东体育科技;2013-06
3 MA Chengshun1,ZHONG Bingshu2 1.Faculty of Volleyball,Shenyang Sports University,Shenyang 110102,China;2.Capital University of Physical Education and Sports,Beijing 100191,China;The Mechanism and Strategies Formation of NBA Competitive Market Advantage[J];首都体育学院学报;2013-01
4 WANG Ze-xing(Sports School Yanshan University,Qinhuangdao Hebei 066004);Study of the Pricing Strategies of Mass Sports Service Products[J];价格月刊;2012-07
5 LI Ke (Department of Physical Education,Beijing University of Science and Technology,Beijing 100083,China);The Research of the Sports Service Theory[J];湖州师范学院学报;2012-01
6 LIN Xi1,YAN Tao2 (1.Department of Physical Education,Longyan College,Longyan 364012,Fujian,China;2.Institute of Sports Science,Nanjing Normal University,Nanjing 210097,Jiangsu,China);Legal Issues of Sports Service Quality Regulation[J];沈阳体育学院学报;2011-04
7 LOU Jian-qiang(Physical Education College of Wenzhou University,Wenzhou,Zhejiang 325035);A Brief Evaluation and Rational Thinking on Sports Public Services Research[J];嘉兴学院学报;2009-03
8 LV Xin-qi,ZHENG Qi College of Physical Education,Shanxi Normal University,Linfen 041000,Shanxi China.;Review on Social Public Sports Products[J];体育科技文献通报;2008-10
9 CHEN Xue-mei,SONG Jin-wen,WANG Chuan-ming,ZHANG Biao,ZHANG Ting (Dept.of PE,Liaocheng University,Liaocheng 252059,China);Demographic characteristics of fitness clubs in Shandong[J];山东体育学院学报;2008-03
10 Zheng Meiyan Wang Zhenglun;Three Strategies for Promoting the Standardization of China's Sports Services Against the Background of the 2008 Olympic Games[J];China Standardization;2007-06
Chinese Journal Full-text Database 2 Hits
1 WANG Chun-lei, WANG Zhen-sheng(Physical education department of Xingtai University, xingtai, Hebei 054001, China);Discussion about the Marketing Concept Appliance in Sports Service[J];山西师大体育学院学报;2006-04
2 ;How to Extend Library Service by Making Use of Marketing[J];图书馆建设;2001-04
【Secondary Citations】
Chinese Journal Full-text Database 2 Hits
1 GONG Hu pingDepartmentofPhysicalEducation,ZhejiangUniversity,Hangzhou310028,China;The Analysis on Some Definitions about Sports Industry and Discussion on Some Related Problems[J];中国体育科技;2001-12
2 Yang Tieli Zhang Jianhua Xu Songtao etc;On Government intervention to start up the foundation of sports consumption and to simulate the growth point of national consumption demands[J];首都体育学院学报;2001-01
©2006 Tsinghua Tongfang Knowledge Network Technology Co., Ltd.(Beijing)(TTKN) All rights reserved