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《JOURNAL OF SHENZHEN UNIVERSITY(HUMANITIES & SOCIAL SCIENCES)》 1999-04
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Legacy of Mcluhan——A Post-modern Thinking to Transcend the Set Thinking Modes

HE Dao-kuan(School of Arts, Shenzhen Univ., Shenzhen 518060)  
Marshal Mcluhan is a spokesman, oracle and prophet of the Electronic Age, a giant of communication studies and mass media. Understanding Media, a classic and monument, is packed with a great deal of original ideas and terminology, most of which have weathered vicissitudes of history to maintain eternal youth. This paper argues that his “retribulization", which is now a post-modern theory, is to transcend the bonds of mechanical thinking featuring analytical, lineal, fragmental trends of thought. This is integral thinking. This is the most important asset among his legacy.
【Key Words】: Marshal Mcluhan Understanding Media communication studies mass media
【CateGory Index】: G206
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【References】
Chinese Journal Full-text Database 4 Hits
1 GUO Guang hua, HU Xue song(Journalism and Dissemination College, Hunan Normal University, Changsha, Hunan 410081);An Analysis of “Cold” and “Hot” Media[J];Journal of Hunan Mass Media Vocational Technical College;2004-02
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【Co-references】
Chinese Journal Full-text Database 10 Hits
1 MENGQing(BeijingInstituteofTechnology,Beijing:100081);The Status and Contribution of Mcluhan in the Research of Mass-Communication Media[J];Journal of Beijing Institute of Technology(Social Sciences Edition);2003-02
2 Sha Yongzhong(School of Management,Lanzhou University,Gansu Lanzhou,730000);On the Ethical Dimension of Information Activities[J];Library and Information;2006-01
3 ZHANG Xin, REN Peng (1.Department of Chinese Language and Literature, Changsha University of Science and Technology, Changsha, Hunan 410077,China; 2.Editorial Center of Periodicals, Changsha University of Science and Technology, Changsha, Hunan 410077, China);Understanding New Media——Rereading McLuhan in the Age of Internet[J];Journal of Changsha University of Electric Power;2004-01
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Chinese Journal Full-text Database 10 Hits
1 ZHANG Jingyun (Business School of Beijing Technology and Business University,Beijing,100048);McLuhan's "Hot" and "cool" media Paradox:Based on the Studies of "Clarity" and "Psychology Participation"[J];Journal of International Communication;2011-05
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