Legacy of Mcluhan——A Post-modern Thinking to Transcend the Set Thinking Modes
HE Dao-kuan(School of Arts, Shenzhen Univ., Shenzhen 518060)
Marshal Mcluhan is a spokesman, oracle and prophet of the Electronic Age, a giant of communication studies and mass media. Understanding Media, a classic and monument, is packed with a great deal of original ideas and terminology, most of which have weathered vicissitudes of history to maintain eternal youth. This paper argues that his “retribulization", which is now a post-modern theory, is to transcend the bonds of mechanical thinking featuring analytical, lineal, fragmental trends of thought. This is integral thinking. This is the most important asset among his legacy.