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《Journal of Tianjin Normal University(Social Science)》 2018-02
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Disintermediation and Re-disintermediation——Since the Disintermediation Dilemma and Countermeasures of Ideological Discourse in the Context of We-Media

XU Zhe;Wu Jiaqing;  
At the moment,the mass media can not adapt to the discourse environment of the media age,and the function of its ideological discourse appears disintermediation.The bureaucratic organizational model of mass media leads to the inefficiency of discourse containment,the consolidation of discourse power and individual non personification.It must be "decoupling"reconstruction:through the establishment of cooperative competition rules to construct the discourse order,the use of self-organizing management to enhance the ability of discourse self evolution,respect for individual needs in order to compete for the discourse market.So as to realize the reintermediation of Ideological discourse right.
【Fund】: 教育部人文社会科学研究项目(14JDSZ1015)
【CateGory Index】: G206
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