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The Behavior Distortion in the Issue of Sports Lottery and Its Regulation

GAN Wei-yu1,ZHONG Wei-zhou2(1.School of management,Southwest University of Political Science & law,Chongqing 400031,China;2.School of Economics and Finance,Xi'an Jiaotong University,Xi'an 700061,China)  
Starting from the case of "March 20th Xi'an Sports Lottery",this paper analyzed the issue and supervision of sports lottery in China,and digs out the behavior distortion of lottery buyer,sports lottery center,contractor,and public credit.The research indicated that multi-hierarchy principal-agent chain is the main cause in resulting agent risk and misbehavior.Based on this analysis,this paper amended traditional principal-agent chain and designed a regulation system which includes issuing regulation hierarchy and public fund regulation hierarchy.This study will be help to improve issuing system of sports lottery and decrease agent risk.
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