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《China Sport Science》 2007-03
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Quantitative Analysis on Decisive Factors in Sales of Lotto in China

LI Gang Finance College,Shanghai Normal University,Shanghai 200234,China.  
Based on the method of academic research on lottery at abroad and China practical condition of lottery business,this paper makes necessary adjustment and innovation on this method.Taking the nine kind of lotto issued in China as research subject and analysis on decisive factors in sales by quantitative regression,the conclusion was drawn as follow:the life cycle of the lotto in china is between 2~3 years,Chinese people has some idea on the value of the lotto,and buy lottery rationally.The demand plastic of lottery is lower than 1 and the effect of “a ceiling to the jackpot” and “7 in N” to the sales is positive.There has no significant competitive relation between welfare lottery and sports lottery.Different economics and culture backgrounds leads to differences in lottery industry between China and foreign country.
【CateGory Index】: F832.48
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【References】
Chinese Journal Full-text Database 1 Hits
1 LI Gang1,21.Finance College,Shanghai Normal University,Shanghai 200234,China;2.Postdoctoral Station of Journalism College,Fudan University,Shanghai 200433,China;Quantitative Research on the Differences of the Lottery Players' Psychology among Countries and Provinces in China and Its Influencing Factors[J];China Sport Science;2009-10
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1 Li Gang(Finance College,Shanghai Normal University,Shanghai,China)(Postdoctoral Station of Journalism College,Fudan University,Shanghai,China);International Comparison of the Degree and Display of the Irrationality of the Lottery Players[A];[C];2009
【Citations】
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1 ZHU Tong, YU Hui (Institute of Industrial Economics CASS, Beijing 100836, China);Characteristics of Competition and Regulation System Reformation of Lottery Industry in China[J];China Industrial Economy;2004-04
2 ;彩票基金管理规则、效绩和重新定位研究[J];Journal of Finance;2002-03
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 LIU Su1,CHEN Yun2 Dept.of Physical Education,China Pharmaceutical University,Nanjing 210009,China.;Ponder on Law Regulations of Sports Lottery in China[J];Journal of Capital Institute of Physical Education;2009-04
2 ZHANG Xiang(P.E.Dept.,Chengdu Univ.,Chengdu,610106);Research on Development Process and Problem of Soccer Lottery in China[J];Journal of Chengdu University(Educational Sciences Edition);2007-01
3 TONG Sen-sen YU Qi-zheng(Chengdu University,Sichuan Chengdu,610106);Development and Prospect of Sports Lottery from the Period of Section Lottery to the Period of State Lottery in China[J];Journal of Chengdu University(Educational Sciences Edition);2008-04
4 WANG Wu-yi (Macao Polytechnic Institute, Macao 999078, China);"Luxurious Competition" at the Casino: Market Failure in an Amphibious Industry[J];International Economics and Trade Research;2008-07
5 RAO Ji-le(Guangzhou Institute of Physical Education,Guangzhou510075,China);Discussion on the Opportunity Game[J];Journal of Guangzhou Physical Education Institute;2005-06
6 LI Bing,DAI Di-fu (Hunan Financial and Economic Academy,Changsha 410205,China);Research on Introducing the Information Announcing System for the Sports Lottery in China[J];Journal of Guangzhou Sport University;2008-02
7 LIU Li,LUO Shu-zhi(Central South University,Changsha,410083,Hunan);Illumination of the Concept of Competitive Sports Crimes[J];Journal of Hunan Public Security College;2009-03
8 Zhao LingFeng(Physical Training Bureau of Guangzhou City,Guangdong Guangzhou,510000,China);Problems and Suggestions When Distributing Sport Lottery Public Welfare Funds in China[J];Hainan Finance;2009-03
9 LIU Yu (Fuyang Normal College,Fuyang 236032,China);Main Factors Analysis of Sports Lottery Market in China[J];Journal of PLA Institute of Physical Education;2006-02
10 ZHANG Feng(Department of Police Drill,Jiangsu Police Institute,Nanjing 210012,China);Study on Sports Lottery of Korea[J];Journal of PLA Institute of Physical Education;2007-04
【Co-references】
Chinese Journal Full-text Database 5 Hits
1 GRAND LEE (Fudan University);A Study of the Policy to Deal with Illegal"Mark-Six"[J];China Economic Quarterly;2005-04
2 LI Gang~1,MAO Xun-cheng~21.Department of World Economics,Economics School,Fudan University,Shanghai 200433,China;2.Institute of Europe Commerce and Culture,Shanghai Normal University,Shanghai 200234,China.;Research on Strategy of Chinese Football Lottery Development[J];China Sport Science;2006-01
3 LI Gang Shanghai Normal University,Shanghai 200234,China.;The Determinants of Per Capita Sales of Lottery and the Forecast on the Developing Trend of the Lottery Market in China[J];China Sport Science;2006-12
4 LI Gang Finance College,Shanghai Normal University,Shanghai 200234,China.;Research on Attitude of the Sports Lotto Buyers——The Feasibility of Lotto Investment in China[J];China Sport Science;2007-09
5 LI Gang Finance College,Shanghai Normal University,Shanghai 200234,China.;Evaluation on Current Social Welfare Effect of the Sports Lottery Industry in China[J];China Sport Science;2008-10
【Secondary References】
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1 LI Gang1,2,TANG Jingtai21.Shanghai Normal University,Shanghai 200234,China;2.Fudan University News Institute,Shanghai 200234,China;Research on the Manifestations and Countermeasures for the Improper Propaganda of the Lottery Issuing Agencies in China[J];Journal of Capital Institute of Physical Education;2010-01
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