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Research on the Potential Crises and Countermeasure Hidden behind the Present Prosperous Lottery Industry in China

LI Gang Postdoctoral Station of Journalism College,Fudan University,Shanghai,200433,China;Finance College,Shanghai Normal University,Shanghai,200234,China.  
Lottery industry is in prosperous status nowadays in China.Meanwhile,there are such potential crises as flow:the psychology of the lottery buyers’ is unhealthy and appears as gamblers’ fallacy and sunk cost fallacy,lottery issuers have few consciousness and measure to crisis so its social credibility is low;other gambles expands fast in scales and corrodes the market of lottery;and government attitude to gamble is swing and strike to the illegal gamble is weak.If no effective countermeasures are adopted timely,these potential crises may restrict and even destroy the lottery industry.On base of former research,and according to the sales of different types of lottery in 15 years,this paper analyzes these potential crises and how and why it comes into being,puts forward some suggestions to cope with these potential crises so as to realize healthy and steady development of the lottery industry in China.
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