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《Journal of Physical Education》 2008-10
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Beijing Olympic consumption scale prediction, target orientation and policy guidance

YANG Ming1,WANG Xin-ping2,ZHOU Jia-ting 3(1.School of Physical Education,Guizhou Normal University,Guiyang 550001,China;2.School of Physical Education,Henan University,Kaifeng 475001,China;3.School of Physical Education,Huaqiao University,Quanzhou 362021,China)  
The authors probed into the contents and types of Olympic consumption,and expatiated on the following issues: Beijing Olympic consumption forms hot consumption spots,boosts economic development,increases human capital value,facilitates national economy construction,promotes regional economic output,boosts regional eco-nomic growth,produces a multiplier effect,and stimulates economic growth.The authors evaluated Beijing Olym-pic consumption scale,and put forward the following opinions: frugal Olympic hosting is national Olympic con-sumption target orientation;co-winning is corporate Olympic consumption target orientation;realizing people ori-entated harmonious consumption is individual Olympic consumption target orientation,and set forth different guid-ing policies specifically for these targets.
【Fund】: 国家哲学社会科学基金项目(05BTY012)
【CateGory Index】: G812.13
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