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《Journal of Physical Education》 2018-04
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A study of the fused development of south Guangdong ancient post road orienteering championship and rural cultural tourism

WANG Chang-zai;CHAI Jiao;School of Physical Education,Northeast Normal University;Sun Yat-Sen Memorial Secondary School Zhongshan;  
By using methods such as field investigation, the authors analyzed the situation of fusion of south Guangdong ancient post road orienteering championship and rural cultural tourism. The fused development of south Guangdong ancient post road orienteering championship and rural cultural tourism mainly relies on such 3 driving forces as the fitting of orienteering exploration and rural outdoor experience, orienteering championship and rural cultural tourism need expansion, the active cooperation of government leading and civilian forces, however, in the process of fused development, there are still problems such as insufficient matching resources for the championship and cultural tourism, no high degree of marketization, no high degree of industrial fusion etc; we should focus more on the fusion of basic resources and functions, intensify the integration of the supporting market and the industrial value chain, and deepen brand and culture fused development, so as to boost the deeply fused development of south Guangdong ancient post road orienteering championship and rural cultural tourism.
【CateGory Index】: F327;F592.7
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