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《Journal of Wuhan University of Technology(Information & Management Engineering)》 2007-02
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An Analysis of Signaling Game in E-Commerce Trade

Chen Jianling,Ma Huimin,Qian Ruobing;School of Management,HUST,Wuhan 430074,China.  
The development of e-commerce has facilitated the information sharing between operators and consumers.However,the operator often issues false information in e-commerce market that makes the information asymmetry more serious.This article gives an analysis of signaling game in e-commerce trade and puts forward some countermeasures to reduce the fraud in e-commerce market.
【Fund】: 国家自然科学基金资助项目(70071011)
【CateGory Index】: F713.36;F224.32
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