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《Journal of Wuhan University of Technology(Information & Management Engineering)》 2007-02
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An Analysis of Signaling Game in E-Commerce Trade

Chen Jianling,Ma Huimin,Qian Ruobing;School of Management,HUST,Wuhan 430074,China.  
The development of e-commerce has facilitated the information sharing between operators and consumers.However,the operator often issues false information in e-commerce market that makes the information asymmetry more serious.This article gives an analysis of signaling game in e-commerce trade and puts forward some countermeasures to reduce the fraud in e-commerce market.
【Fund】: 国家自然科学基金资助项目(70071011)
【CateGory Index】: F713.36;F224.32
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【Co-references】
Chinese Journal Full-text Database 4 Hits
1 ;Research on Credit Evaluation Model and Algorithm for C2C E-commerce Website[J];Journal of Information;2007-08
2 Ma Huimin, Qian Ruobing, Zhan Ruoyu Ma Huimin: Assoc. Prof.; School of Management, HUST, Wuhan 430074, China.;Game Analysis of Proprietor Reputation Effect in E-Business Market[J];Journal of Wuhan Automotive Polytechnic University;2005-04
3 PENG Geng~1, LU Ben-fu~1, HU Xin-ai~2 (1.Management School of Graduate School, CAS, Beijing 100039, China;2.School of Distance & Continuing Education, GSCAS, Beijing 100039, China);Online Auction and Its Reputation System Limitation[J];Forecasting;2004-01
4 WANG Hong+1 ZHANG Zhong-yi+2 (1 China Cigarette Sales Corporation, Beijing 100053; 2 Beijing Jiaotong University, Beijing 100044);Rebuilding of the value chain in tobacco industry from the perspective of “Supply by Order”[J];Acta Tabacaria Sinica;2006-03
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