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《Journal of Jianghan University(Natural Sciences)》 2009-01
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Investigation of Sports Lottery Consumption Market in Southwest Region

LI Guang-xue(Sports Institute,China West Normal University,Nanchong 637002,Sichuan,China)  
Based on the input(incentive),internal,external and output(response) factors,explores the formation and changes of sports lottery consumption in the southwest region by applying the methods of questionnaire and interview.Analyzes the consumers' characteristics of composition and behavior,obtains the factors restricting the consumption of the lottery.Proposes countermeasures and suggestions to solve the existing problems.
【CateGory Index】: F832.48
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【Citations】
Chinese Journal Full-text Database 2 Hits
1 Zhu Nan-yun,Liu Wen-dong(Shanghai Research Center of Sports Lottery, Shanghai, 200030, China);Probe into Marketing Strategy of Sports Lottery[J];Journal of Shanghai Physical Education Institute;2004-05
2 HU Lie-gang Department of Physical and Military Training,Zhejiang University of Sciences,Hangzhou 310018,China.;Investigation on Consumption Behavior of Sports Lottery Consumer in Zhejiang Province[J];China Sport Science and Technology;2005-06
【Co-citations】
Chinese Journal Full-text Database 10 Hits
1 WANG Xiao-lin(Physical Education Department of Suihua College,Suihua 152061,China);Investigation of the Sports Industry Development in Cold and Black Soil Area——Demonstration Analysis of the Sports Industry Development in Suihua City[J];China Winter Sports;2007-06
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3 LI Bing,DAI Di-fu (Hunan Financial and Economic Academy,Changsha 410205,China);Research on Introducing the Information Announcing System for the Sports Lottery in China[J];Journal of Guangzhou Sport University;2008-02
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