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Investigation of Sports Lottery Consumption Market in Southwest Region

LI Guang-xue(Sports Institute,China West Normal University,Nanchong 637002,Sichuan,China)  
Based on the input(incentive),internal,external and output(response) factors,explores the formation and changes of sports lottery consumption in the southwest region by applying the methods of questionnaire and interview.Analyzes the consumers' characteristics of composition and behavior,obtains the factors restricting the consumption of the lottery.Proposes countermeasures and suggestions to solve the existing problems.
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